Porsche 944 Turbo on 2040-cars

Auto blog

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Porsche Panamera Sport Turismo returns in these spy shots

Way back in 2012, Porsche got enthusiasts all hot and bothered with the Panamera Sport Turismo at the Paris Motor Show. The concept imagined a hybrid wagon with a shapely rear end. Porsche said at the time production was "possible," but these spy shots indicate the vehicle is actually under development now. Take a close look through the gallery and you'll see that this test car sports some light camouflage at the back, but it does nothing to hide the new rump. Compared to the sedan, the longer roof looks to provide extra headroom for rear passengers, along with a few extra cubes of cargo space. The rear glass sits more upright, and a spoiler visually lengthens the five-door. The wagon's front end is identical to other recent spy shots of the future Panamera. We don't have any technical details about the wagon, but it would likely share powertrains with the sedan. The cabin layout would probably also be identical, including touch-capacitive controls to replace traditional buttons. A Panamera wagon makes sense in the Porsche range. The long-roof version would offer all of the sedan's performance but have a little more room. If a customer with a family doesn't want a Cayenne, this would be the obvious alternative, and the massive 911 range shows Porsche isn't afraid to build a bevy of model variants. If you think a Panamera station wagon seems odd, just remember people thought a Porsche SUV was weird, too. And, of course, that move turned into a huge success for the company. Related Video:

This Porsche 356 family keeps it outlaw

Rod Emory was the founder of Emory Motorsports in Burbank, CA, and the scion to a family tradition of building "outlaw" Porsches that are almost as cool as the cars themselves. The lovingly modified Porsche 356s are lovely artifacts, and their story, along with the story of their builders, is pitch-perfect for the Petrolicious oeuvre of beloved classics.
Tune in for the history lesson, and then stick around for the car candy.