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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

This is why we love the Porsche 911 reimagined by Singer

In the world of restomods, Singer Vehicle Designs is inarguably one of our absolute favorites. The company, founded by rocker Rob Dickinson, has made its name as an obsessive constructor of vintage, built-to-order Porsche 911s with modern internals and beautiful accouterments.
Xcar has put together a lengthy interview with Dickinson, covering the source of his fascination with the 911 and his passion for automotive design, before falling into his rock-and-roll days with his band Catherine Wheel. He also covers how he got into the world of modifying Porsches, rather than just restoring them. There's much, much more in the video, though, and we promise, you won't want to miss it.
Take a look.

Porsche 911 2.7 RS values up by nearly 700% in the last 10 years [w/video]

These days if you have a wad of cash to invest in a classic car, Ferrari seems to be the best option. Hagerty's price index for the Italian supercars was up 43 percent in 2014, and Prancing Horses made up eight of the highest-selling vehicles at auction for the year. However, if you really want to watch your funds grow faster than practically any other legal investment, it might be worth setting your sights north of Maranello to Porsche in Germany. According to research from the Discovery Channel, the 1973 Porsche 911 Carrera 2.7 RS is the quickest-appreciating vehicle in the past decade, at least in the UK. In 2004, prices hovered around 65,000 pounds ($101,350 in current money), but buying one today would set you back over 500,000 pounds ($779,600). Rarer lightweight models go for even more. More than just a solid investment, buyers get what is considered to be the ultimate expression of the early 911. Built as a homologation special for racing, Porsche used the classic tactic of fitting a larger engine to boost power to about 210 horsepower while simultaneously cutting weight. A lower front air dam, extended fenders for wider wheels and ducktail spoiler at the back made sure the grip, aero and styling fit the motorsports attitude. You can get a brief taste of what it's like to drive one of these rare Porsches in the video from The Telegraph below. This one is even for sale, with an ambitious price of around 600,000 pounds ($935,000), and it also features legendary racer Derek Bell's autograph on the ashtray. Hopefully the car's eventual buyer remembers that the RS is a fantastic piece to drive, too, and stretches its legs every once in a while. News Source: The TelegraphImage Credit: The Telegraph Porsche Car Buying Ownership Coupe Performance Classics Videos porsche 911 carrera collector cars classic car values