Porsche 944 1987 Automatic Basic on 2040-cars

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1950s car ads are timeless

Usually around the Super Bowl a few great car commercials show up, but for the most part auto ads today pale in comparison to the '1950s and '60s. In an era with a truly viable magazine industry, automakers would take out gorgeous full-page spreads to get the word out about their wares. It was also a time when imports were just hitting the US, and there was a boom in sports cars. Car and Driver has gone for a dig into its advertising archives from when the book was known as Sports Cars Illustrated for a truly great viewing experience. You can imagine a young Don Draper mulling over the copy for these ads, but some of it is laughably quaint today. For example, there's a great image of a driver whipping an Austin-Healey 100 around a track. The italicized red text proudly proclaims, "From 0 to 60 MPH in 10.5 seconds." One of the beautiful parts about these advertisements is that you seldom see photos of the cars. Instead, there are often detailed drawings that slightly distort the vehicles' lines. With this approach, the Porsche 356 ends up looking far more curvaceous than in real life. Plus, the front end of the Chrysler 300 looks large enough to land a helicopter on. The whole thing is worth scrolling through. There are some fascinating glimpses into auto history like an ad for Abarth exhausts before the brand was just known for tuning Fiats. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Chrysler Fiat Porsche Performance Classics porsche 356 abarth

Porsche is planning a hybrid version of the 911

Changes at Porsche are coming thick and hot. It's been a few decades since the last major engine technology change – the very dramatic shift from air- to water-cooling. Now we're seeing a turbo shift, in which even pedestrian 911s, Caymans, and Boxsters are being fitted with turbos. Next up is hybrid proliferation throughout the manufacturer's full range. Hybrids aren't new to the Porsche lineup, of course. The Panamera hybrid has appeared in two forms, one in 2012 and one in 2015. Likewise, the Cayenne hybrid was recently upgraded to plug-in spec. The 918 Spyder is also a plug-in hybrid. The 911, Cayman, and Boxster have been left off the hybridization program so far, but that's about to change. The 911 is "next in line" for hybrid tech, says Lutz Meschke, a board member at Porsche AG. That means we'll likely see a hybrid 911 before the fully-electric production Mission E arrives. Every Porsche model will eventually get a gas-electric option, so the Macan crossover and 718 Boxster and Cayman will follow the iconic sports car's lead soon. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The turbocharged base 911 has fractured critical opinion somewhat, although we loved our first drive of the 2017 911 Carrera with its twin-turbo flat-six engine. Do you fear or welcome the coming hybrid epoch? Let us know in the comments. Related Video:

Porsche's latest Driver's Selection keeps enthusiasts happy at home

Porsche fans - and there are certainly plenty of them out there, even in here on the Autoblog editorial staff - can be pretty emphatic about their enthusiasm, insisting that the 911 is the very definition of the sportscar. And for some, merely admiring one from afar or even leaving theirs parked outside isn't enough. For just such enthusiats, Porsche Design has expanded its Driver's Selection with some tantalizing additions for the home and office.
First up is a desk chair made from the bucket seat in a 911 Carrera, which we have to admit we'd rather be sitting in right now over this blasted, rather unexciting ergonomic office chair. It's covered in black leather (the same you'd find inside an actual 911) embossed with the Porsche emblem and features electronic backrest adjustment.
There's also a wall shelf made from the carbon-fiber rear spoiler a 911 GT3 Cup racecar that can support up to 264 pounds of downforce in the form of books, trinkets and whathaveyou. And there's a limited-edition resin model of the 918 Spyder in 1:8 scale. The items haven't hit the Porsche shop just yet, so we don't have pricing information, but if they tickle your fancy, the online store has plenty more to offer.