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Our love of SUVs is killing people in the streets

Americans are fond of supersized fast-food meals and colossal convenience-store fountain drinks, even though they're clearly bad for our health and U.S. adults keep getting fatter. We also like large vehicles, and our love affair with SUVs is killing people in the streets. According to a recent investigation by the Detroit Free Press/USA Today, the increase in SUV sales over the past several years coincides with a sharp rise in pedestrian deaths in the U.S. — up 46 percent since 2009, with nearly 6,000 people killed in 2016 alone. With SUV sales surpassing sedans in 2014 and pickups and SUVs currently accounting for 60 percent of new vehicle sales, it's no wonder Ford announced in April plans to cease U.S. sales of almost all passenger cars. And this followed Fiat Chrysler's move to virtually an all-truck, -SUV and -crossover lineup. While the Freep/USA Today investigation found that the simultaneous surge in SUV sales and pedestrian deaths comes down to vehicle size, it also points to a lack of action on the part of the National Highway Traffic Safety Administration (NHTSA), even though it knew of the dangers SUVs pose to pedestrians. Also blamed are automakers dragging their feet on implementing active safety features. Using federal accident data, the Insurance Institute for Highway Safety (IIHS) determined that there was an 81 percent increase in single-vehicle pedestrian fatalities involving SUVs between 2009 and 2016. Freep/USA Today's analysis of the same data by counting vehicles that struck and killed pedestrians instead of the number of people killed showed a 69 percent increase in SUV involvement. As far back as 2001, researchers at Rowan University forecasted a rise in pedestrian deaths as Americans began switching to SUVs. "In the United States, passenger vehicles are shifting from a fleet populated primarily by cars to a fleet dominated by light trucks and vans," the researchers wrote, with light trucks comprising SUVs.

Porsche planning Cayman GT4, 700-hp Turbo S e-Hybrids

The old wisdom when it came to the Porsche lineup was that the Boxster and Cayman needed to be kept in line so as not to encroach on even the lower end of the 911 range. But with the latest versions of the compact roadster and coupe, that logic has gone out the window. Especially with the introduction of the latest GTS models (pictured above). But that's not the end of the story. According to Motor Trend, Porsche is working on an even more powerful version of the Cayman that could carry the GT4 badge, positioning itself along the same lines as the 911 GT3 and GT2 – only, you know, smaller. Although our sources at Porsche would, predictably, neither confirm nor deny the report, MT has it that power could come from either a turbo-four or a more powerful flat-six, mated to the beefed-up DCT from the latest 911 GT3. A similar version of the Boxster could bring back the RS Spyder designation. That's not all Porsche is said to have in store, though. Based on the engineering that went into the 918 Spyder, Porsche could roll out a new range-topping model for the 911, Panamera and maybe even the Cayenne, packing a version of the 918's PHEV powertrain. Slotting in above the existing Turbo S variants of each model line, the new flagship models could pack 700 horsepower or more and be designated e-Hybrid in similar fashion as the 918.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?