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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Porsche reveals new 911 Turbo Cabriolets, starting from $160,700*

Porsche has come a long way from the days when its entire model line revolved essentially around the 911, but its prototypical rear-engined sports car is still what it's known for best, and still keeps the German automaker pretty busy. With a seemingly endless array of variations on the theme, the 911s just keep on coming until a new generation arrives and then it starts all over again. And what we have here is the new king of the hill (for now, anyway).
Set to debut at the Los Angeles Auto Show a little less than two months from now are the new Porsche 911 Turbo Cabriolets. And no, that's not a typo: that's cabriolets, plural, because what you're looking at are two new models. First up is the 911 Turbo Cabriolet, whose 3.8-liter twin-turbo flat-six develops 520 horsepower, driving the droptop to 60 miles per hour in 3.3 seconds. That's Porsche's claim, and we have a feeling it's a bit conservative. But if that's still not enough, the 911 Turbo S Cabriolet adds an extra 40 hp for a total of 560 to drop the benchmark acceleration run down to 3.1 seconds.
That makes the new topless Turbos 30 horses stronger and 0.2 seconds quicker than the respective models they replace, but the weight penalty involved with replacing a fixed roof with a folding one (and the necessary structural reinforcement) does make the new 911 Turbo Cabs a smidgen more lethargic than their contemporary coupe counterparts, which run the gauntlet in 3.2 and 2.9 seconds in standard Turbo and upgraded Turbo S specs, respectively. They only lose a single tick on the top speed, though, which clocks in at a follicle-tickling 195 mph in either spec. Otherwise the specifications are as identical as you might expect.

2016 Porsche Boxster Spyder marks the return of something great [w/video]

Welcome back, Porsche Boxster Spyder. We absolutely adored the previous version – a roadster focused solely on driver enjoyment and simplistic perfection. Heck, we didn't even care that it had cloth loops for door handles. And this new model looks to (somehow) offer even more to love. Let's start with that engine: the 3.8-liter flat-six tuned to produce 375 horsepower and mated exclusively to a manual transmission, which powers the Spyder to 60 miles per hour in 4.3 seconds, on its way to a top speed of 180 mph. But power isn't the only thing that makes the Spyder package so great. It uses brakes from the 911 Carrera S, is the lightest Boxster in the range, sits 20 millimeters lower to the ground than the standard car, and still features the manually operated cloth roof from the previous car. And it looks fantastic. Fan-freaking-tastic. Inside, there's a whole lot of nothing, and that's just fine with us. Want a radio? That'll be extra. Air conditioning? Open your wallet for that, too. Seems odd in a car that'll start at $82,100 when it goes on sale later this year. But once again, this Boxster Spyder is a tactile sports car whose only mission is to offer outstanding driving dynamics – comfort options are optional, but not necessary. We can't wait to get our hands on this one. New York International Auto Show 2015: World Premiere of the Boxster Spyder New top model in Boxster family Atlanta. Porsche is highlighting the 2015 convertible season by celebrating the world premiere of the new Boxster Spyder. This pure sports car will make its debut at the New York International Auto Show. The new top model of the Boxster range retains the unique and unmistakable character of the previous Spyder, which has already attained cult status. For example, the classic roadster top is still opened and closed by hand, and the Boxster Spyder is only available with a manual transmission, benefiting both weight savings and driver enjoyment. Staying true to roadster DNA, the Boxster Spyder offers a traditional sports-car driving experience combined with truly exceptional performance. This includes a firm sport suspension with a 20-mm lower ride height, brakes taken from the 911 Carrera S, more direct steering, and a 3.8-liter horizontally opposed six-cylinder engine with an output of 375 hp, culminating in a genuine sports car experience with outstanding driving dynamics. It is the lightest model of the current Boxster line, and the most powerful Boxster to date.