1990 Porsche 944 on 2040-cars

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Super Bowl car commercials: Follow along as we riff on them live

Join Autoblog editors Sunday starting around 6:30 p.m. ET as we react to all of the car commercials during the game. We know Hummer, Porsche, Hyundai and others will have splashy ads, and naturally, there's usually a few surprises. Whether you're a Chiefs or 49ers fan — or don't care about football — the commercials are always a highlight. And for us, the car spots are the most intriguing. Weigh in with your own thoughts in the comments section. Let's kick off.   FIRST QUARTER Editor-in-Chief Greg Migliore liveblogs the first quarter. F9 We'll count this as a car commercial. The latest edition of the Fast & Furious looks like it well, will have cars. We'll punt on further comment. PORSCHE I like it. Creative. Sort of a Night at the Museum feel. The guards stage a theft and then a car chase. The Taycan looked good. Get fired up — the future for Porsche is electric. The spot is meant to illustrate how fun that can be. I don't need any convincing.    SECOND QUARTER Associate Editor Byron Hurd is liveblogging the second quarter.  HYUNDAI Hyundai checked in super early with their Sonata "Smaht Pahk" commercial, which manages to score points for being both cute and clever while also being a fairly good commercial in a vacuum. We saw it last week, so there were no surprises here, but we enjoyed it nonetheless.  Fun note: If you go to the Sonata landing page on Hyundai's web site, you can choose "plain old English" or "the Boston way" for your language; the latter will translate the page. Enjoy.  FORD Hi ho, West Coast Editor James Riswick here. Apparently, the guys in Detroit didn't get the Mustang Mach E ad featuring Idris Elba and a whole boat load of awesome old Mustangs. Pretty sure it's bound to be viewed the exact same way as the car itself: traditionalists will be aghast, while non-car people will be intrigued by a new, all-electric, crossover version of one of the few cars they've heard of.  GENESIS They're coming more rapidly now. Genesis gets some love thanks to Chrissy Teigen and John Legend; this was another known quantity, but Hyundai's luxury brand managed another solid entry here thanks to its choice of stars. Teigen and Legend got the chance to throw back to the latter's "Sexiest Man Alive" honors, which Teigen often teases him for. Another solid all-around spot.  GMC/HUMMER Are there just no surprises left? Don't tell me; I know the answer. LeBron James fronts the revived Hummer, which will be an EV sold as a GMC.

What's the deal with all these Porsches Seinfeld is selling?

In case you haven't been able to tell from watching Comedians In Cars Getting Coffee, Jerry Seinfeld is as fanatical about automobiles as he is about comedy. The man has one of the most enviable Porsche collections in the world. But now he's preparing to auction off a significant share of them, and Gooding & Company, the auction house handling the sale, has just released the full list. We got our first look at some of them a couple of weeks ago, including a 550 Spyder, a 356 Speedster, and a 911 IROC RSR – all of them valued in the millions. But that's only the tip of the proverbial iceberg. Other Porsches from the Seinfeld collection set to cross the auction block include a 917/30 Can-Am Spyder, a 718 RSK, a Carrera GT prototype and a 962C racer. There are old and new 911s aplenty, a handful of 356s, even a 597 Jagdwagen and a couple of 1960s VWs thrown in for good measure. You can scope out the full list in the press release below and view some of them in the gallery above. And if you have the funds and the inclination, Amelia Island will be the place to be next month. Here's hoping it all works out better for the proud new owners than that time George thought he had bought Jon Voight's Chrysler LeBaron. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Gooding & Company Reveals the Complete List of Collector Cars To Be Offered from Jerry Seinfeld's Collection at the Amelia Island Auction Porsche Highlights from Jerry Seinfeld's Collection Include the 1973 Porsche 917/30 Can-Am Spyder and the 1959 Porsche 718 RSK SANTA MONICA, Calif. (February 5, 2016) – Gooding & Company, the auction house acclaimed for selling the world's most significant and valuable collector cars, is honored to announce the full selection of consignments from The Jerry Seinfeld Collection to be sold at the Amelia Island Auction on March 11, 2016. Enthusiasts and collectors will not want to miss this historic event as these superb examples cross the auction block. "Mr. Seinfeld is recognized throughout the world as having acquired one of the finest Porsche collections ever assembled," said David Gooding, President and Founder of Gooding & Company. "He has become known as the definitive Porsche connoisseur based on his passion and devotion to the marque. We at Gooding & Company share his reverence for Porsche and are proud to offer these truly incredible examples.

Porsche reveals new 911 GT3 R at the Nurburgring

On any given weekend, you're bound to find gaggles of Porsche 911s zipping around most any race track. Now Porsche has revealed its latest competition model at no less fitting a location than the Nurburgring. The new 911 GT3 R replaces the existing version, slotting in below the 911 RSR. It's based closely on the road-going 911 GT3 RS, and retains the same 4.0-liter naturally aspirated flat-six with direct injection and variable valve timing, but tuned to deliver over 500 horsepower, transmitted to the rear wheels through a six-speed sequential paddle-shift gearbox and mechanical limited slip differential. The wheelbase has been stretched over three inches for better weight balance compared to the outgoing GT3 R, further optimized by more lightweight components and a central radiator to lower the center of gravity. The lightweight bodywork is made of aluminum, steel, and carbon fiber, and for the first time all of the glass (including the windscreen) has been replaced by plexi. Stopping power is provided by six-piston aluminum monoblock calipers gripping 380-millimeter steel discs up front, with four-piston calipers and 372-mm discs at the back. The safety fuel cell can now hold 120 liters of fuel with a cut-off safety valve, the doors and windows can be removed, and the escape hatch is bigger, too. All of this adds up to the promise of a more competitive GT3 R ready to take on the competition, available to privateer racing teams from December for 429,000 euros before tax – working out to about $487k at current exchange rates. World premiere at the Nurburgring Lighter, more economical, faster: the new 911 GT3 R Stuttgart. Based on the 911 GT3 RS production sports car, Porsche has designed a customer sport race car for GT3 series around the world: The 911 GT3 R. In developing the more than 368 kW (500 hp) racing nine-eleven, special attention was paid to lightweight design, better aerodynamic efficiency, reducing consumption, improved handling, further optimised safety as well as lowering service and spare parts costs. Adopted from its production sibling, the 911 GT3 R features the distinctive double-bubble roof, and the wheelbase which had been lengthened by 8.3 centimetres compared to the previous generation. This ensures a more balanced weight distribution and more predictable handling particularly in fast corners corners in comparison to the previous GT3 R.