1989 Porsche 944 Non-turbo - on 2040-cars

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Porsche opens new HQ, experience center in Atlanta

Next time you're flying into the Hartsfield-Jackson Atlanta International Airport, keep an eye out for some great architecture with sports car racing around it. Porsche just spent $100 million, its largest investment ever outside of Germany, to open a new Experience Center and headquarters on the Northeast corner of the airport. The 27-acre site is designed for both work and play, and it's a Porsche fan's dream. The high point for drivers is the 1.6-mile Driver Development Track. The course includes six distinct sections, like an off-road course to get muddy and the only Kick Plate in North America to practice hanging the car's tail out. When not speeding around, visitors can check out the brand's classic cars on display and some art inspired by those machines. There's also a conference center and a place for fine dining called Restaurant 356. Porsche expects 30,000 people a year to check out the new site. Porsche Cars North America has been headquartered in Atlanta since 1998. However, the new construction puts many of its divisions under one roof, including the people working in financial services and consulting. Editor-in-Chief Mike Austin is visiting One Porsche Drive right now, and reports that the company is also building an experience center in Los Angeles and a flagship dealer in New York. Porsche is also working on experience centers in Le Mans and Shanghai, with plans to expand into Moscow and Istanbul, as well. Get a good look at the whole site in the gallery above. Related Video: Porsche Opens New $100 Million Experience Center and Headquarters in Atlanta News Release May 7, 2015 No. 55/15 Largest investment for Porsche outside Germany features industry-first facility in North America complete with dynamic track, classic car gallery, restoration center, event space, and fine dining restaurant Atlanta. Porsche Cars North America today officially opened its new $100 million Porsche Experience Center (PEC) and headquarters in Atlanta. The 27-acre complex located at the Northeast corner of Hartsfield-Jackson Atlanta International Airport is the largest investment ever outside Germany for the sports car manufacturer. The industry-first facility is complete with a driver development track, classic car gallery, restoration center, human performance center, driving simulator lab and a fine dining restaurant. A state-of-the-art business center features 13,000 square feet of conference and event space.

Porsche stalls on Ferrari 458 rival

A few years ago, reports surfaced that Porsche was planning a new supercar. But the latest intel suggests that the plan has been put indefinitely on the back burner.
The project alternately referred to as 960 or 988 was put forth by CEO Matthias Müller shortly after he assumed control of the German automaker. It called for a mid-engined V8 supercar to slot in between the 911 and the 918 Spyder to take on the likes of the Ferrari 458 Italia, McLaren 650S and sister-company Lamborghini's Gallardo and subsequent Huracán.
Now three years since the idea was first mooted, the vehicle has yet to materialize. According to Autocar, Porsche is putting a greater emphasis on refreshing its existing lineup. Which is probably just as well, because the mid-engined supercar would have a heck of a challenge on its hands to differentiate itself in terms of performance from the 911 GT3 and 911 Turbo, which already give the 458 and company a run for their money.

Porsche Panamera wagon won't come to America until 2018

Porsche has teased us with a wagon version of the Panamera for years now. First as the Panamera Sport Turismo concept at the 2012 Paris Motor Show, and more recently we've seen prototype spy photos of extended rooflines Panameras as well. Now Automotive News confirms that the wagon is not only in the works, but that it will be sold in North America. "We have to have some patience for [the wagon] to arrive in the U.S.," Porsche Cars North America CEO Klaus Zellmer told AN. "But we are confident that this car will be well received here, despite the fact that this country doesn't really like hatchbacks or wagons." Wagons are particularly popular in Germany, encouraging local automakers to continue developing and producing them even as they expand their crossover offerings. Only some of those make their way across the Atlantic, however. Though Audi, for example, offers Avant wagon versions of its A4 and A6 models, it brings only the latter over in ruggedized Allroad trim. Mercedes similarly offers wagon versions of the C-Class, CLA, and CLS back home, but only sells the E-Class wagon in America. And BMW keeps the Touring version of its 5 Series back home while brining over only the 3 Series wagon. Porsche is slated to reveal the new Panamera in four-door form at the Paris show in September, with the wagon version to hit the European market sometime next year. Don't expect to see the five-door model in US showrooms, then, until 2018 at the earliest.