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Porsche names new chief for North America

Porsche has named a new president and CEO for its North American division. The role will now fall to Klaus Zellmer, named by the executive board back in Stuttgart, and slated to take effect at the beginning of November. Zellmer's appointment is just the latest round in an ongoing game of musical chairs (or Reise nach Jerusalem as the Germans call it for some reason) underway in the Volkswagen Group at large and in the Porsche division specifically. In the wake of the diesel emissions scandal, Porsche CEO Matthias Muller was promoted to replace Martin Winterkorn as head of the entire group. Porsche's own production chief Oliver Blume was named as Muller's replacement. Sales and marketing chief Bernhard Maier moved to the Czech Republic to run Skoda, and Detlev von Platen – who served until now as the president and CEO of Porsche Cars North America – was recalled to Stuttgart to take Maier's place. Now Zellmer has been named as von Platen's successor in Atlanta. Schooled in Germany, the UK, and the US, Zellmer has until now been responsible for overseas and emerging markets for the company. In that capacity he's overseen regional operations in Asia-Pacific, South America, the Middle East, and Africa, as well as Australia, Japan, and Korea. He previously ran operations in Porsche's home market, where he nearly double the company's sales in less than five years. Of course his appointment means that Porsche will in turn need to name a new executive to oversee those oversees markets, but this is about as far as we'll be chasing the ripple effect. Related Video: Klaus Zellmer to lead Porsche Cars North America Detlev von Platen to join Porsche AG Executive Board as new member responsible for global Sales and Marketing ATLANTA, Oct. 13, 2015 /PRNewswire/ -- Porsche AG's Executive Board appointed Klaus Zellmer as new President and Chief Executive Officer of Porsche Cars North America, Inc. (PCNA), effective November 1, 2015. PCNA's current President and Chief Executive Officer, Detlev von Platen, will relocate from Atlanta to Porsche headquarters in Stuttgart, Germany to assume his new role as Executive Board member responsible for global Sales and Marketing, also effective November 1, 2015. He succeeds Bernhard Maier, who was appointed Chairman of the Board of Management for SKODA in the Czech Republic. Mr. von Platen has led PCNA since 2008. Under his leadership North America remained the most important market for Porsche worldwide.

Hyundai, Porsche top J.D. Power APEAL study

Just as they did in the Initial Quality Study, Porsche and Hyundai have taken the premium and non-premium crown, respectively, for the 2014 J.D. Power APEAL study. This is the tenth consecutive year for that Porsche has been rated the best premium make in the APEAL study, which attempts to figure out how pleased owners are with their purchases. For 2014, it asked 86,000 owners of MY2014 cars to rate their vehicles in 77 different categories 90 days after their initial purchase. The resulting figures were plugged in deliver the APEAL score, which is rated on a 1,000-point scale.
The industry average sits at 794 points for 2014, although that's a one-percent decline over last year's rating. In this year's study, premium brands averaged 840 out of 1,000, while non-premium makes average 785. For their part, Porsche netted an impressive 882 points, while Hyundai earned an 804. Interestingly, only four non-premium brands (Hyundai, Ram, Volkswagen and Mini) finished above the industry average for 2014.
It's also interesting to see the clear delineation between premium and non-premium brands, with an eight-point gap between the non-premium champ, Hyundai, and the lowest-rated premium brand, Volvo.

Porsche to only build next Panamera in Leipzig?

Manufacture of the next-generation Porsche Panamera could be moving, if a report from Reuters is true. The current-generation Panamera range has its bodies welded together and painted at a Volkswagen facility in Hanover before being shipped to Leipzig where final assembly takes place.
According to Reuters, Porsche is looking to cut VW out of the equation and focus production of the Panamera in Leipzig. While this could cost 800 of the 14,300 workers at Hanover their jobs, it's not entirely clear what Porsche stands to gain by the move. It recently invested 50- million euros (about $680 million at today's rates) on a paint and body shop for its Leipzig factory, ostensibly so the facility could have Macan production underway by that car's spring 2014 on-sale date. If the facility was also designed with next-generation Panamera production in mind, then Porsche's decision to put all of its eggs in one basket could make a lot of sense. It currently ships the semi-completed Panameras from Hanover to Leipzig, a distance of around 160 miles by road, and presumably it's a costly and time-consuming process.
The Leipzig factory produced 27,000 Panameras last year, although it's unclear just what its production capacity really is. Besides the Panamera and the upcoming Macan, the factory also builds the Porsche Cayenne.