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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

2015 Porsche 911 Carrera GTS [UPDATE]

UPDATE: An earlier version of this story referenced the 911's six-speed manual transmission, but of course, Porsche uses a seven-speed manual in this car. The text has been changed to reflect this. There are no fewer than 19 different models in today's Porsche 911 series. While each appeals to the enthusiast, the race-bred GT3 is the pinnacle of the automaker's rear-engined lineup. Unfortunately, and despite the GT3's racing circuit prowess, its rigid track-tuned persona is too grating for many as a daily driver. To satisfy those who put sporty driving dynamics at the top of their list, but don't want to compromise comfort, Porsche has introduced the 2015 911 Carrera GTS. Raising its performance quotient, the GTS model boasts a handful of standard features that elevate it above its Carrera S siblings. Mechanically, it features an enhanced 3.8-liter flat-six bolted into the tail of the widebody platform (shared with the Carrera 4 and GT3). Other goodies include Porsche Torque Vectoring (PTV), Porsche Active Suspension Management (PASM), a black-tipped Sport exhaust system and centerlock 20-inch 911 Turbo S wheels (five-lug wheels are a no-cost option). Cosmetically, the GTS is differentiated by its darkened lights, painted black wheels, Sport Design front spoiler, Sport Design exterior mirrors, black engine grille, rear black louvers (or lights on all-wheel drive models) and a 'GTS' logo on the lower doors. Inside the cabin are standard Sport Plus seats, Alcantera upholstery throughout with contrasting stitching, black gauges and anodized black aluminum trim. Offering us an excellent opportunity to put the second-generation GTS through its paces on a variety of roads, Porsche tossed us the keys in the LA Basin and pointed us towards Willow Springs Raceway, in the Mojave Desert. Driving Notes The GTS is offered in coupe or Cabriolet body styles, each with a choice between rear- and all-wheel drive. Buyers are also offered a choice between a traditional seven-speed manual gearbox or Porsche's seven-speed dual clutch transmission (PDK). The GT3, meanwhile, is only offered as a coupe with PDK. We grabbed the keys to a Guards Red rear-wheel drive coupe with PDK for our outbound drive, and a GT Silver Metallic all-wheel drive Cabriolet with a seven-speed manual for our return trip. Finding another 30 horsepower from the naturally aspirated 3.8-liter flat-six required some old-fashioned tricks.

Recharge Wrap-up: Porsche 911 hybrid possible, Ecocruise EVs coming soon

The next-generation Porsche 911 could use hybrid power, according to Porsche CEO Matthias Muller. "There is no reason against it and we will see if we have some reasons to do it," Muller says of the model due around 2018. He also suggests that hybrid technology could eventually make its way into all Porsche model lines, but that the Boxster and Cayman would first get four-cylinder versions. Muller cites carbon emissions and "sportiness" as reasons to use hybrid power, pointing to the 918 Spyder as a good example of both. Read more at Car Advice. A B-Class F-Cell from the Mercedes-Benz fleet has hit a benchmark of 300,000 kilometers (about 186,411 miles) in everyday use. The achievement won Daimler an "f-cell award" for hydrogen fuel cell technology and innovation. The 300+ fuel cell cars in the Daimler fleet have driven a collective 9 million-plus kilometers (more than 5.5 million miles). The information gathered from this testing is being used to improve development as the company looks toward expanding commercialization of fuel cell cars. "We have clearly demonstrated that the fuel cell electric drive is ready for the road," says Professor Herbert Kohler of Daimler. "The last hurdles we will overcome in intensive cross-industry and cross-border teamwork." Read more in the press release below. A company called Ecocruise has new EVs coming out soon. Along with electric scooters and service vehicles, Ecocruise develops street-legal neighborhood electric vehicles like the three-wheeled EZip-3, the four-wheeled EZip-4, and the fun looking Cruser Sport (see a prototype in the video below). The EVs are scheduled to go on sale in January of 2015, which is right around the corner. Ecocruise was started after the founder of Kasea Motorsports decided to switch to electric vehicles with the goal of offering providing affordable emissions-free driving. Learn more about Ecocruise and its vehicles at the company's website. The new EU Fuel Quality Directive (FQD) does little to discourage dirty fuels like tar sands and coal-to-liquid, says Transport & Environment (T&E). The FQD requires suppliers to reduce greenhouse gas intensity for transport fuel in the EU by six percent by 2020. The much-delayed FQD doesn't do as much as it could, though, say critics, and it doesn't label dirtier fuel sources as such despite the urging of scientists. T&E, an organization focused on cleaning up EU transport, blames Canada, the US and Big Oil.