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Despite premium carmakers going downmarket, luxury auto sales stick at 10-11%

According to research conducted by global information company IHS Automotive, the leporine birthing of new models by luxury manufacturers over the past six years hasn't increased their market share in the US. Even as car sales reached 15.6 million units, IHS says what's happened instead is that luxury buyers are merely moving from one brand to another, moving from larger luxury vehicles into hot segments like compact luxury crossovers or leaving the market at the same rate as other buyers enter.
Whether broken out by makes or by segment, market share has rollercoastered inside a narrow band from 10.5 to 11.5 percent since "at least" 2008. Closer investigation reveals the shifting boundaries in the aspirational pond, with brands like Mercedes-Benz and Audi gaining territory as Lexus and Lincoln lost it, and Saab and Hummer were buried, dead, under it. One neat note is that Tesla has gone from a share of zip to .12 percent.
The subcompact and compact crossover segments show growth, with those little high-riders jumping from .3 percent to 1.16 percent of overall industry sales. Their rise, though, is concomitant with the decline of four other segments: compact and midsize cars and fullsize cars and SUVs. We think the next few years that will tell if the small-car expansion can overcome the large-car retraction, with a phalanx of smaller offerings like the CLA only recently hitting the market and others like the GLA, Macan and Q1 doing so in the near future.

Porsche offering short-term loans to Macan waitlisters

Walk into a Porsche dealer today, place an order for a Macan and you'll be looking at a waiting period of six months or more before you can expect delivery. That may be common enough for high-end European automakers, but the Macan is meant to lure new buyers to the brand, and the waitlist could be enough to deter them from sticking around.
The solution? Offer to lease them a Boxster or Cayman until their new Macan arrives. Shorter in term that the usual new-car lease, these six-month terms are designed to keep buyers from turning their backs, all the while experiencing the kind of vehicle Porsche does best.
Of course it doesn't hurt that the dealer then gets a used sports car to sell again once the short-term lease is up. And we wouldn't be surprised to see some buyers asking to hold on to their mid-engined sports car for a little longer, either.

UK Porsche GT3 owners are irked that other countries are getting better deals

Porsche 911 GT3 owners in the United Kingdom are up in arms, but it's not for the reason you might think. Okay, well it sort of is. See, it's been fairly well documented that 911 GT3 owners have had their cars grounded over concerns that the engines could catch fire. Porsche is rushing to build and install replacement engines in all 800 or so cars, scattered around the globe.
This isn't really the issue. The problem for these British owners is compensation. While the car's have been grounded, car notes still need to be paid. To deal with this, American GT3 owners are being paid $2,000 per month. German owners get 175 euros ($242 at today's rates) per day while a GT3 owner in Dubai is allegedly receiving $12,000 (it's unclear if this is a lump sum or a monthly payment). Basically, if you aren't able to drive your six-figure super car, you shouldn't have to pay for it. Seems reasonable regardless of the make.
British owners, though, aren't being compensated, and for 30 to 35 owners, that's not acceptable. They've banded together and are led by Sunil Mehra.