1987 Porsche 944 on 2040-cars

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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

See what the Chevy C7 ZR1 may be benchmarked against

One of the greatest things every Corvette has had going for it, and also one of the most re-used arguments against it, is its price-to-performance equation - long before the Nissan GT-R became the de facto Porsche 911 comparator the Corvette spent decades as Exhibit A. Depending on which side of the argument you stressed, supporters crowed about how much performance you got for how (comparatively) little, detractors carped on how little you got everywhere else in the bargain.
It appears Chevrolet is working as hard as ever to render the argument meaningless. Spy shooters at KGP captured a convocation of European birds of prey leaving the General Motors test center, and aimed at benchmarking the C7 Corvette ZR1. The road train comprised of two C7 Corvette Stingrays, a 2013 Corvette ZR1, McLaren MP4-12C, Ferrari 458 Italia, Audi R8 V10 Spyder and Porsche 911 Carrera S and it was last seen heading down the same kinked-up back roads used to hone the Corvette Stingray.
The C7-series ZR1 and its possible 700 horsepower are still a ways off. If it really is being positioned to compete with the celestial exotica in the testing group, could it be the first Corvette to regularly be the first answer to the question "Cost no object, which would would you rather have?"

Porsche testing four-cylinder Boxster at the N?rburgring

Porsche recently introduced a four-cylinder version of the new Macan for markets outside of North America, carrying Zuffenhausen's first four-pot since the 968 ended its production run the better part of two decades ago. But you can bet the compact crossover won't be the only Porsche to get the four banger before all's said and done. These spy shots, we're told, are evidence of just that.
Spotted undergoing testing at the Nürburgring (where else), this modified Boxster, our spy photographers tell us, sounds more like a four-cylinder engine than the flat six that's powered (in displacements ranging from 2.5 liters to 3.4) every version of the little roadster since its introduction in 1996, the year after the last four-cylinder Porsche ended production.
The test mule is also wearing modified wheel arches and aerodynamic aids under the bumpers, front and rear. Just what they're doing there we're not sure, but we'll probably find out sooner or later.