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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche moving all Boxster/Cayman production to Zuffenhausen

The Porsche Boxster and Cayman have been built at a variety of locations over the years. But in its latest announcement, the German automaker has revealed its intentions to bring production of its entry-level models back home to Stuttgart. The decision was announced today as part of a major investment program being undertaken by Porsche. Porsche intends to spend over ˆ1.1 billion (equivalent to over $1.2 billion at current exchange rates) to expand several of its facilities. Those include the factory at Zuffenhausen, the sales and marketing department at Ludwigsburg, and the famed R&D facility at Weissach – all of which would undergo upgrades and renovations by 2020. The biggest component of the wide-ranging plans, however, would ostensibly be the expansion of the Zuffenhausen assembly line. While the Panamera, Cayenne, and Macan are handled largely at a second facility in Leipzig, the 911 is built at the company's historic home at Zuffenhausen, on the outskirts of Stuttgart. The Boxster and Cayman are built there as well, but excess capacity has been outsourced to other facilities: first by Valmet in Sweden, and then at the former Karmann plant in Osnabruck, Germany. That additional off-site production, however, will come to an end starting in August 2016, both for the current models and their replacements. In addition to the expansion of the assembly plant, the Zuffenhausen site will also get a new body shop and engine production facility. In the process, Porsche has also ruled out laying off any workers until 2020. The entire proposal was announced by the company's Executive Board and the General Works Council that represents its employees, but still needs to be approved by the Supervisory Board. Related Video: Executive Board and the General Works Council sign agreement to secure locations Porsche is getting fit for the future: Further flexibilisation, a high level of investments and safeguarding of jobs Stuttgart. The Executive Board and the General Works Council of the Porsche AG have adopted a pioneering package of measures for the long-term safeguarding of the company locations. Porsche is to invest more than a billion euros in the expansion of its factories. The objective of the new agreement with the title "Fit for the Future" is also to boost the productivity, flexibility and efficiency of the company while maintaining the social standards for the employees.

Consumer Reports declares most and least loved cars [w/video]

Consumer Reports is crunching the numbers from its annual owner-satisfaction survey, and part of that process is finding out how attached drivers are to their cars. CR simply asks readers of models up to three years old if they would buy the same vehicle again in light of their entire ownership experience, and tallies the results. After looking at the responses for about 350,000 vehicles, it turns out that people really love a certain California-built, electrically powered luxury sedan. That's right, this year's the overall winner was the Tesla Model S with a whopping 98 percent of owners saying they would purchase another one (the Model S also won this award last year, with 99 percent satisfaction). The Chevrolet Corvette Stingray came in a close second with 95 percent of drivers hoping to park another one in their garage. A few models weren't quite so favored, though. The Nissan Versa Sedan was the least loved model among its owners; a mere 42 percent said that they would purchase another. The aging Jeep Compass didn't do much better, with just 43 percent of drivers willing to buy the softroader again. On average, about 70 percent of owners say they would buy their car again, and only four cars ranked below 50 percent in CR's findings. Check out the video above to see some of the winners and losers in a few of CR's categories. If you're a subscriber, you can check out the full list on its website. Related Gallery Consumer Reports Most Loved Cars 2014 Related Gallery Consumer Reports Least Loved Cars 2014 News Source: Consumer Reports - sub. req., Consumer Reports via YouTube Chevrolet Ford Mazda Mercedes-Benz Porsche Subaru Tesla Ownership Videos car ownership