1986 Porsche 944 Base Coupe 2-door 2.5l on 2040-cars

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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Preserving automotive history costs big bucks

$1.8 million is spent each year to maintain GM's fleet of 600 production and concept cars.
When at least two of the Detroit Three were on the verge of death a few years back, one of the tough questions that was asked of Ford, General Motors and Chrysler execs - outside of why execs were still taking private planes to meetings - was why each company maintained huge archives of old production and concept vehicles. GM, for example, had an 1,100-vehicle collection when talk of a federal bailout began.

Porsche rules out Macan, 911 hybrids

Believe it or not, between the 918 Spyder, the Cayenne and the Panamera, Porsche offers more plug-in hybrid models than any other brand. Yes, Porsche. But don't expect that trend to continue. At least, not in the immediate future.
According to Top Gear, the E-Hybrid powertrain in the Cayenne and Panamera is too big to fit into the smaller Macan. A future hybrid system could be small enough to fit, but with the current technology still fresh, that'd still be some ways down the twisting road.
It stands to reason, then, that if the system wouldn't fit in the Macan, it wouldn't fit in the Boxster or Cayman, either. But what of the 911? Surely Porsche would like to stick it to BMW and its new i8, and proved it could do a hybrid 911 when it rolled the GT3 R Hybrid (pictured) out onto the race track over four years ago. But Zuffenhausen is reportedly in no rush to put that idea into production - not for the current 911 and not for the next one, either.