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Production Porsche 918 Spyder images leak out of Chinese patent office

A few images of what looks to be the production Porsche 918 Spyder are here to say hello, courtesy of a patent office in China. If these provide an accurate look at what the hybrid supercar will look like, there are a few differences between it and the latest examples of the pre-production prototypes our spy shooters have seen.
The jerry-rigged turn signals inside the headlight enclosures and on the front fenders on the prototype are replaced with more polished units inside the headlamps located underneath the main beams. Behind that, the door handles have been swapped from horizontal latches on the door to vertical openings located just behind the door shutline.
We've also seen a Martini-liveried version of the 918 Spyder that has extra carbon elements that don't appear on this car. It was at the Nürburgring with carbon lips on the front fenders and another carbon element that hung from the rear fenders and ran down to the rear diffuser. When we saw the car on our Deep Dive piece, the front lips were gone but that rear piece remained, and we can't tell from the brochure and options sheet that we've seen so far what it comes with. The wheels from the concept and the green brake calipers, minus the polycarbonate covers, should be the standard fitment while the ten-spoke magnesium wheels will be a 29,750-euro (about $39,000 US) option.

1950s car ads are timeless

Usually around the Super Bowl a few great car commercials show up, but for the most part auto ads today pale in comparison to the '1950s and '60s. In an era with a truly viable magazine industry, automakers would take out gorgeous full-page spreads to get the word out about their wares. It was also a time when imports were just hitting the US, and there was a boom in sports cars. Car and Driver has gone for a dig into its advertising archives from when the book was known as Sports Cars Illustrated for a truly great viewing experience. You can imagine a young Don Draper mulling over the copy for these ads, but some of it is laughably quaint today. For example, there's a great image of a driver whipping an Austin-Healey 100 around a track. The italicized red text proudly proclaims, "From 0 to 60 MPH in 10.5 seconds." One of the beautiful parts about these advertisements is that you seldom see photos of the cars. Instead, there are often detailed drawings that slightly distort the vehicles' lines. With this approach, the Porsche 356 ends up looking far more curvaceous than in real life. Plus, the front end of the Chrysler 300 looks large enough to land a helicopter on. The whole thing is worth scrolling through. There are some fascinating glimpses into auto history like an ad for Abarth exhausts before the brand was just known for tuning Fiats. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Chrysler Fiat Porsche Performance Classics porsche 356 abarth

Car companies may need to start curbing model proliferation

Looking at the current automotive landscape, especially from German makers, you quickly get the impression that less definitely isn't more. BMW alone offers its 3 Series platform in practically every segment possible, including the regular sedan and 4 Series Gran Coupe, which would seem to be direct competitors. Porsche might be the winner, though, with 20 different variants of the 911 listed for sale on its US website. However, some of this model madness might be reaching an end as companies begin cutting back spending or shifting money to other priorities.
According to Yahoo Finance, the offerings from the German automakers are up 25 percent over the past three years to over 200 models in Europe. The peak is expected to come around 2018 at 230 separate vehicles, according to consulting company PwC.
Amazingly, BMW, which is among the poster children for this model explosion, might be changing its tune. "I'm sure there will be points in the future where we look at certain cars and say, 'Maybe we need to think differently now,'" said head of sales Ian Robertson in an interview, according to Yahoo Finance. The statement certainly sounds shocking coming from a company rumored to have 23 front-wheel-drive vehicles all using a single platform on the way.