1985.5 Porsche 944 on 2040-cars

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Porsche kicks off Macan production at revamped Leipzig plant

After over two years of construction and roughly 500 million euros ($684 million at current rates) invested, Porsche finally opened its Leipzig, Germany, factory expansion on February 11. The improvements to the plant are dedicated to building the Macan and include a new body shop, paint shop and assembly line that are advancing Porsche's goal to sell 50,000 Macan's per year. The company believes that the new model is going to push it to over 200,000 annual sales 3 years ahead of schedule, and the enlarged branch can support even more Macan production, if there is demand.
"We are totally convinced in the qualities of this location and that the Macan will be a marketing success," said Porsche Chairman Matthias Müller during the opening celebration. The company opened its Leipzig factory in 2002 to build the Cayenne and added Panamera production in 2009.
The Macan models are due to launch in the US this summer with prices starting at $49,900. Scroll down to learn all of the details about the Macan's Leipzig assembly plant.

Topiary Joe sculpts the ultimate in green cars

Efficient cars are all the rage these days, but Joe Kyte has made a business of crafting some of the coolest green cars around – literally. Kyte is better known by his nickname Topiary Joe, and in addition to being a talented artist, he is also a real gearhead. Kyte has been creating topiaries for the last 20 years. It began when he was marketing greenhouse products to Walt Disney World and saw their plant sculptures. He realized that he could do that and since then, has done around 3,400 pieces. His most intriguing creations are the rolling sculptures that move and turn. Prices for those start at about $18,000 and can be as high as $30,000. While, the wheels are machine-bent, Kyte said all the other parts are done with a table vice and a Lincoln Electric arc welder. Topiary Joe is taking the Porsche (pictured above) to Palm Beach later this year to sell or says he may donate it to Porsche North America. If you really want it, the sculpture is currently on Craigslist for sale for $24,000. Topiary Joe has also had a life-long love of cars. "I was driving my first MG Midget before I was 14," he told Autoblog. He grew up in Oak Ridge, TN, where the Manhattan Project was partially developed. He says the town was full of recent college grads driving Mercedes, and he caught the bug. His automotive mentor was a nuclear physicist who taught him to repair and restore the Mercs. Kyte has completed commissions for Sandals Resort, Dreamworks, Absolut, and many more. Among his favorite creations is the Ferrari that he created at the Abu Dhabi Grand Prix that is now exhibited at the airport each year before the race. Check out his website for a wider look at his work.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?