1984 Porsche 944 - Brand New Guards Red Paint Job - 93,000 Miles on 2040-cars

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Porsche revisits the 911's dirty side with rally history film

It might not be a coincidence that there are rumors of Porsche revealing a safari version of the 911 at April's Beijing Motor Show, just as the Dakar Rally is about to begin. Adding fuel to the dusty desert fire is a just-released official video of Jeff Zwart driving the Porsche 953 that Jacky Ickx drove to victory in the 1984 edition of the race.
In the video, the seven-time Pikes Peak International Hill Climb winner talks about how he grew up with the 911; it wasn't only the car he learned to drive in, it was his choice of racecar no matter whether the course was tarmac or the dirty stuff.
You can decide for yourself if these recent events are mere coincidence while you enjoy the 953's exhaust note in the video below. If you've got the time to see the 953 during its race-conquering drive and find out what the ersatz Paris-Dakar Rally used to be, we've also included a broadcast of that 1984 race below as well. Fast-forward to 19:44 to see the Porsches cross the open dessert and 29:09 to watch one of them tackle the dunes.

Porsche's high-tech 'mirror' turns every car into a Macan

Porsche calls it the "Magic Mirror," but it's less a reflective device and more 12 high-def screens that track drivers pulling into the valet area at a mall in Los Angeles. As they pass the screens in their cars, they get to see what they'd look like pulling up in a Macan, Porsche's newest and smallest crossover. It could be considered the experiential evolution of a prior campaign that let people imagine how a Porsche would look in their driveways, an idea that was taken even further by a dealer in Toronto a few years later. Check out the video to see how it was done and how it was received.

Automakers want to stop the EPA's fuel economy rules change, and why that's a shortsighted move

With a Trump Administration looming, the EPA moved quickly after the election to propose finalizing future fuel economy rules last week. The auto industry doesn't like that (surprise), and has started making moves to stop the EPA. Ford CEO Mark Fields said he wanted to lobby Trump to lower the standards, and now the Auto Alliance, a manufacturer group, is saying it will join the fight against cleaner cars. The Alliance represents 12 automakers: BMW, Fiat Chrysler, Ford, GM, Jaguar Land Rover, Mazda, Mercedes-Benz, Mitsubishi, Porsche, Toyota, VW, and Volvo. Gloria Bergquist, a spokesperson for the Alliance, told Automotive News that the "EPA's sudden and controversial move to propose auto regulations eight months early - even after Congress warned agencies about taking such steps while political appointees were packing their bags - calls out for congressional action to pause this rulemaking until a thoughtful policy review can occur." The EPA was going to consider public comments through April 2017, but then said it would move the deadline to the end of December. That means that it can finalize the rules before President Obama leaves office. The director of public affairs for the Consumer Federation of America, Jack Gillis, said on a conference call with reporters last week when the EPA originally announced its decision that it is unlikely that President Trump will be able to roll back these changes. Gillis also said on the same call that any attempt by the automakers to prevent these changes would be history repeating itself. "These are the same companies that fought airbags, and now promoting the fact that every car has multiple airbags," he said. "These are the same companies that fought the crash-test program, and now are promoting the crash-test ratings published by the government. So, it's clear that they're misperceiving the needs of the American consumer." There are more reasons the Allliance's pushback is flawed. Carol Lee Rawn, the transportation program director for Ceres, said on that call that the automotive industry is a global one, and many automakers are moving to global platforms to help them meet strict fuel economy rules around the world.