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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche to decide soon on Bugatti future

WEISSACH, Germany — Volkswagen will soon decide on the future of its luxury brand Bugatti, Oliver Blume, Volkswagen management board member and CEO of Porsche AG, said on Monday. Last week, Reuters reported that Bugatti was working on a strategic partnership with Rimac, which will likely result in a joint venture between Porsche and Rimac, with Porsche as a minority partner, Volkswagen CEO Herbert Diess said in March. "The future of Bugatti is an issue that will be decided on a group level," Porsche said in a statement, declining to comment further. Porsche boss Oliver Blume earlier this year said intense discussions on Bugatti's future were ongoing and that Rimac could play a role as the brands were a good technological fit, adding that a decision was expected in the first half of 2021.  

Another naked Porsche 911 GT3 RS caught in Stuttgart parking garage

With its reveal not expected until the Geneva Motor Show in April, we have to wonder why there'd be a rode-hard-put-away-wet 2016 Porsche 911 GT3 RS sitting out in the open, completely uncovered. It's one thing to be caught out on the street or in triplicate at a Swedish gas station, but it's another thing to be on what looks like daily driving duty – there's a child's seat in the passenger's throne. Instagram user Johan9ff snagged it, and in response to a query in German as to how, he answered in German (per Google Translate) that he found it in a parking garage in a fitness center in the Stuttgart suburb of Killesberg. Based on its muddy front lip and bug-spattered paint job, the coupe has been naked out on the street and traveling quickly. Out of its camouflage it looks just like we've been led to expect based on the patent photos and the recent winter spy shots, but this time we get an up-close view of the vents over the front wheels. We have one word to say about them: filthy. And if you're wondering about those turbo-like vents on the rear haunches, no, this isn't a GT2 – Porsche has said there won't be a GT2, the current race-certified GT3 RSR has those vents (occasionally found on the previous version as well), and the GT3 RS has already been leaked in scale-model form. This is it. Based on comments left on Porsche forums, production will be limited by the number of orders – the new engine won't meet European regulations coming into force, so it won't be manufactured after this year. Deliveries are said to start at the beginning of summer; those who bought the 918 Spyder will get first dibs, and you can be certain there won't be enough of these to go around. Speaking of that engine, it's said to be good for somewhere between 510 to 525 horsepower, a PDK transmission getting power to staggered wheels, 20-inchers in front, 21-inchers in the back. Johan9ff has slowly been posting Instagram photos of the beast, we're hoping he got at least one of the interior. Those seats looks mega. Bring on Geneva. Featured Gallery 2016 Porsche 911 GT3 RS News Source: Johan94ff via Instagram Spy Photos Porsche Coupe Luxury Performance