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Porsche's high-tech 'mirror' turns every car into a Macan

Porsche calls it the "Magic Mirror," but it's less a reflective device and more 12 high-def screens that track drivers pulling into the valet area at a mall in Los Angeles. As they pass the screens in their cars, they get to see what they'd look like pulling up in a Macan, Porsche's newest and smallest crossover. It could be considered the experiential evolution of a prior campaign that let people imagine how a Porsche would look in their driveways, an idea that was taken even further by a dealer in Toronto a few years later. Check out the video to see how it was done and how it was received.

Porsche announces works team for United Sportscar Championship

Porsche is undoubtedly the most successful manufacturer in sportscar racing, and it's only upping its game. The German marque is launching its new LMP1 racer for Le Mans in pursuit of overall victory once again, and now that sportscar racing in North America is coming together under one banner in the United Sportscar Championship, Porsche has announced it is entering the fray with a works team here as well.
The new Porsche North America racing team will field two cars in the entire inaugural season of the Tudor United Sportscar Championship that's been formed out of the former Grand-Am and American Le Mans Series. The team will be based out of the Porsche Motorsport North America facility in Santa Ana, California, and will partner with three-time ALMS LMPC winners Core Autosport in getting a pair of the latest 911 RSR racecars to the front of the GT Le Mans class.
Drivers have yet to be announced, but are projected to be drawn out of Porsche's factory driver program, which includes such talents as Patrick Long, Timo Bernhard, Romain Dumas and Neel Jani. Keep reading below for the official announcement.

Leno, Seinfeld and a Porsche 356/2 featured in latest CICGC

In the latest kaffeeklatsch known as Comedians in Cars Getting Coffee, Jerry Seinfeld pulls Jay Leno out of his garage for a trip to Jones Coffee in Pasadena, CA. The NBC funnyman we've lately seen driving two guest Porsches in his eponymous garage this time takes the passenger seat in a 1949 Porsche 356/2, one of early all-aluminum, hand-built coupes - still in 100-percent original condition - built in Gmund, Austria and nicknamed "Gmunds."
The comedy veterans have known one another for 35 years, so the episode is rich with stories of The Good Old Days. Leno says it is also the first time he's ever had a cup of coffee, and for obvious comedic reasons they start with the civet-stained beans made famous in The Bucket List. You can watch Leno take his first sip below, and have you haven't heard the joke about the goat and the anvil, scroll on down for a listen to that and one or two more jokes besides.