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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

2015 Porsche Macan Turbo

The misinformation first started back in May of 2007 - more than six years ago - when word came that Porsche was developing a compact utility vehicle to fill out its product line. Rumors swirled that the German automaker's future "Roxster" would be based on the then-upcoming Audi Q5. By September of 2010, the name had changed to "Cajun," but the vehicle was still expected to be "based heavily on the Audi Q5," said reports in the months that followed. One year later, the first test mules were spotted, the mechanics hidden beneath barely disguised Audi sheetmetal, which did nothing to give the upcoming model its own identity. And even after Porsche announced "Macan" as the vehicle's production name in early 2012, articles stated that it would "arrive on the same chassis as the Audi Q5, though with suspension, brake and engine tweaks suitable to the Porsche range."
It's no wonder that most still consider the all-new Porsche Macan nothing more than a heavily massaged Q5.
To help lift some of the mystery surrounding its latest release, Porsche hosted us in Germany for an in-depth look at its new crossover (while Europeans call it a "sport utility," its car platform allows us to call it a proper CUV). The technology workshop offered us insight to the design and mechanical execution, and it concluded with a short test ride. The trip was both enlightening and educational - and it left us with a whole new perspective on the Macan.

Porsche updates 919 Hybrid racer for 2015 season

Porsche's grand return to the elite level of global endurance racing showed mixed success in its first year. The company did score one victory in the 2014 FIA World Endurance Championship season during the race in Brazil but finished in third place overall among the three factory manufacturers. Porsche is hoping for a few more wins in 2015 and is releasing its first shots of the updated car to achieve those triumphs when things kick off in April. The team's racer is still called the 919 Hybrid, but Porsche promises this second-generation version is a "comprehensive evolution" compared to last year. The most obvious change is the redesigned front end where the styling now features a simple horizontal intake running across the front (compare to 2014, below). The nose area also now flares out to the windshield. The side grows a more complicated look, though, with a series of fins just behind the driver compartment. Porsche isn't divulging many details about anything different under the skin. The 2015 919 is still propelled by a 2.0-liter turbocharged V4, and an electric motor powers the front wheels. There are also two energy recovery systems. In addition to the previous challengers from Audi and Toyota, Porsche has one more competitor in the factory ranks this season. The Nissan GT-R LM Nismo is rumored to be a radical departure from the rest of the field with an engine possibly located in front of the driver. Read the German brand's very brief release about the updated 919 Hybrid below and click through the gallery to see how it looks. Track debut for 2015 Porsche 919 Hybrid Stuttgart. Extensive testing with the second generation of Porsche's Le Mans prototype will begin on January 18, on Abu Dhabi's Yas Marina Circuit. As scheduled, this marks the start of the 2015 motorsport season for the Porsche Team. The new Porsche 919 Hybrid has already had its roll-out on the Weissach test track. As a next step, there will be several performance and endurance tests before the WEC season opener on April 12 in Silverstone, Great Britain. The new Porsche 919 Hybrid is a comprehensive evolution of the successful car that made its debut in 2014. It will feature the same innovative drivetrain concept consisting of a 2-litre V4 turbocharged petrol engine, an electric motor powering the front wheels, and two energy recovery systems. The new generation car had its first roll-out on December 15, 2014.