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Next Porsche Cayman and Boxster to be called 718?

Porsche has spent a few years sorting out its strategy away from the 911 and its crossovers, among the moving targets being the now-moribund Ferrari-fighting 960, the still-very-much-alive variant(s) coming with the next-generation Panamera, and what appears to be a puissant Cayman that could be called the GT4. Earlier this year there were rumors that a flat-four engine would join the Stuttgart maker's lineup, and that it could go into a roadster called the 718 that would undercut the current $51,400 price of the Boxster, and the Boxster would go upscale, leapfrogging the $52,600 price of the Cayman. Then Porsche turned out the lights on the 718 project, its R&D head telling Autocar, "We have a very good entry point to the range with the Boxster, and we see no reason to go below that." But Automobile reports that while the 718 roadster is dead, the 718 name will live: a la the 911, a new 718 range will encompass coupes and convertibles spanning a wide performance envelope. The suggestion is that the Boxster and Cayman names will be retired. According to Automobile, this will give Porsche a place to put its flat-four engine, into entry level models that – countering Porsche's earlier statement – "come in at a significantly lower price than" the present Boxster. Two displacements are expected, in three outputs: a 2.0-liter with 285 horsepower, a 2.5-liter with 360 hp and a turbocharged version with 400 hp. It's also been speculated that the engine could power an entry-level Macan. It's been reported before that Porsche wants to make use of the 718 name to promote its motorsport heritage, that model having carried Stirling Moss to victory among its many racing triumphs. If it happens, even though Automobile calls it part of "a slight perspective shift," we think it'll be a big shift for the two popular models, but it's not like we haven't had time to get ready. We're told the new moniker will be introduced in 2016 as a 2017 model. News Source: Automobile via World Car Fans Porsche Convertible Coupe porsche 718

1950s car ads are timeless

Usually around the Super Bowl a few great car commercials show up, but for the most part auto ads today pale in comparison to the '1950s and '60s. In an era with a truly viable magazine industry, automakers would take out gorgeous full-page spreads to get the word out about their wares. It was also a time when imports were just hitting the US, and there was a boom in sports cars. Car and Driver has gone for a dig into its advertising archives from when the book was known as Sports Cars Illustrated for a truly great viewing experience. You can imagine a young Don Draper mulling over the copy for these ads, but some of it is laughably quaint today. For example, there's a great image of a driver whipping an Austin-Healey 100 around a track. The italicized red text proudly proclaims, "From 0 to 60 MPH in 10.5 seconds." One of the beautiful parts about these advertisements is that you seldom see photos of the cars. Instead, there are often detailed drawings that slightly distort the vehicles' lines. With this approach, the Porsche 356 ends up looking far more curvaceous than in real life. Plus, the front end of the Chrysler 300 looks large enough to land a helicopter on. The whole thing is worth scrolling through. There are some fascinating glimpses into auto history like an ad for Abarth exhausts before the brand was just known for tuning Fiats. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Chrysler Fiat Porsche Performance Classics porsche 356 abarth

Amelia Island 2013: Porsche 911 swarms the field marking 50 years of rear-engine goodness

Perhaps one of the most iconic sports cars in the world, it was no surprise that the Porsche 911 showed up in numbers to the 2013 Amelia Island Concours d'Elegance. Although the original 911 launched 50 years ago, the original and current models are instantly recognizable as 911s, and since the 911 has a storied racing background, there were probably just as many racing versions of the coupe as there were street-legal versions.
As the show's 2013 honoree, one of the prime racing examples was a 1970 Porsche 911 S raced by Sam Posey. There were so many cars in attendance, we didn't know where to look, but a 1985 911 Speedster concept and a Porsche-owned, rally-ready 911 Type 953 were definitely among the more impressive standouts. As an added bonus, Jacksonville-based Brumos Porsche had many of its classic racecars on display including a beautiful 959.