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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

2016 Porsche 911 GT3 RS looks even better in the flesh [w/video]

You should never, ever, ever buy a new Porsche 911 GT3 when it first comes out. That's not to say it's somehow bad. It's just that the debut of a new GT3 is, almost without fail, followed by a GT3 RS. GT3: good. GT3 RS: better. This is the latest hot 911, and it comes out shooting with a 4.0-liter flat-six, complete with 500 horsepower and 338 pound-feet of torque. As we explained earlier this morning, sitting behind the wheel of the GT3 RS means 60 miles per hour is just 3.1 seconds away. That is, frankly, a hilariously fast time for a rear-drive, naturally aspirated vehicle with just 500 hp. Consider the new Ferrari 488 GTB, if you will – it has an extra 160 horsepower, (probably) two turbochargers and two more cylinders, and it's only a tenth of a second faster to 62 than the Porsche is to 60. Any Porsche worth its salt will be as rapid in the corners as it is on the straights, and the GT3 RS is no different. It managed to trim five seconds off the standard GT3's Nurburgring time, thanks in part to Porsche's dedication to weight reduction. It's down 22 pounds on the standard car, thanks to magnesium and carbon fiber components. On top of that, Porsche pushed the aerodynamics with a track-ready rear wing and a fairly substantial front splitter. Of course, you know all of this, because we covered it this morning. Still, it seemed worth recapping as we delivered our very own, live-from-Geneva photos of the 2015 Porsche 911 GT3 RS. Take a look. Related Video: Porsche 911 GT3 RS: the Ultimate 911 for High-Performance Drivers Atlanta. The new Porsche 911 GT3 RS breaks down the barrier between road-going sports cars and race cars. It is equipped with the maximum amount of motorsport technology that is currently possible in a street-legal 911 suitable for everyday driving. Extensive modifications to its drivetrain, aerodynamics, and lightweight design take performance to an even higher level than the 911 GT3. With a Nuerburgring Nordschleife lap time of seven minutes and 20 seconds, the new 911 GT3 RS surpasses the 911 GT3 by five seconds, making it the fastest current generation 911 on the famous German racetrack. The 911 GT3 RS is celebrating its world premiere at the 2015 Geneva International Motor Show. Motorsport expertise is the driving force behind this superior performance. The 911 GT3 RS is powered by a four-liter six-cylinder engine developing 500 hp and 338 lb.-ft. of torque, combined with a specially developed PDK transmission.

Porsche 911 GT3 RS getting all-new atmospheric engine

Porsche surprised many of its most puritanical enthusiasts when it took a decidedly more usable approach with the current 911 GT3. But when the new GT3 RS debuts, it promises to be a much more extreme departure. And a big part of that comes down to the engine. At the Detroit Auto Show this week, Auto Express spoke with Porsche R&D chief Wolfgang Hatz – who also happens to be head of engine and transmission development for the entire Volkswagen group. Hatz revealed that Porsche has developed a completely new engine for the GT3 RS, and while previous rumors suggested the RS would go turbo to fill in for the lack of a GT2 (and make the most out of its displacement), Hatz confirmed that it will be naturally aspirated. Considering that Porsche rarely goes downwards when it comes to 911 engine displacement, only upwards, we'd expect the new RS to pick up where the previous 4.0 left off. The new GT3 RS is also expected to pack a more extreme suspension, aero and stripped-out interior, but those hoping for an old-school approach may be disappointed to learn that the new RS will (at least at launch) only be available with the seven-speed dual-clutch transmission – though a manual version could follow if there's enough demand. In a related development, Hatz also hinted that the Cayman GT4 could debut at the Geneva Motor Show in March, with an even more extreme approach than the previous Cayman R. The new top-of-the-line Cayman is reportedly being developed to comply with GT4 class racing regulations but be fully homologated for road use. Related Video: