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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

VW to pay $1B in settlement with US government over V6 diesels

Volkswagen and the US government have come to a settlement for the civil claims against the automaker's 3.0-liter, diesel V6s. Over 83,000 V6 TDI-powered models are currently prowling US roads in violation of emissions laws. The settlement allows VW to recall over 75 percent of its cheating V6 diesels – about 63,000 units – and bring them into compliance. These represent newer VW Touaregs, Audi A6, A7, A8, Q5, and Q7s, and Porsche Cayennes built between 2013 and 2016. According to the company, the recall will bring these so-called Generation Two engines up to emissions specs, provided the EPA and CARB okay the modifications. Should the regulators say no to VW's tweaks, the company will buy back or terminate leases with the affected owners. For older V6 TDIs built between 2009 and 2012, Volkswagen will do broadly the same thing, only in reverse. It will lead with buy backs of older Touaregs and Q7s – the only vehicles the company sold with the earlier engines – but could offer fixes if EPA/CARB give the okay. As part of its agreement over the emissions-cheating V6s, Volkswagen will contribute $225 million to the "environmental remediation trust" it established as part of its settlement over cheating 2.0-liter TDIs. VW is also on the hook for $25 million with CARB, bringing the total for the six-cylinder part of its emissions cheating scandal to around $1 billion, Automotive News reports. This initial agreement still needs approval from US District Court Judge Charles Breyer. Related Video:

Man steals Porsche, brags on video, then crashes into wall

Here's your daily reminder that thieves are morons. This also serves as reminder that not everything you do needs to be committed to video. A man in Gloucester, a city in southwest England, was stupid enough to steal a Porsche Boxster and then take a video in it. Oh, and of course, he crashed it. Now, we'll give this dimwit, 25-year-old Jamie Lee Sharp, some credit – he didn't actually admit that he stole the car on video, at least based on the 45-second clip released by Gloucester police and hosted by The Guardian. According to the story, there was more footage, which included Sharp driving the car and phoning friends, before he crashed it into a wall. It's not clear if the crash was caught on video, though. Following the crash, Sharp's accomplice, 26-year-old James Honeywell, abandoned him at the scene of the wreck. Both thieves were arrested following the January incident, though, and were just recently sentenced by British authorities following guilty pleas. The crown awarded Sharp's actions with a four-year stay in one of Her Majesty's prisons for burglary, aggravated vehicle taking, driving while disqualified, drunk driving, and driving without insurance. Honeywell got 35 months burglary, aggravated vehicle taking, and failure to appear at court. His license was also suspended for nearly two and half years, too, The Guardian reports. Related Video: News Source: The GuardianImage Credit: Gloucester Constabulary Government/Legal Porsche Convertible Videos viral video crime