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VW Group plan puts Porsche in charge of a 'super-premium' division

An Automobile report looks into what's happening on the organizational and technical sides of the Volkswagen Group, and what those changes could mean for the premium brands. The wide-angle view is that Porsche appears to have been anointed to "coordinate the future activities" at Audi, Bentley, Bugatti and Lamborghini. Audi would cede Lamborghini guardianship to Stuttgart, and Ducati — via a new concern called Ducati Enterprises — would become the shepherd for VW's other Italian investments. Executives target Jan. 1, 2019, to complete the reshuffle. VW wants to save a boodle by tying up four of its five top-tier brands, and putting the one with the highest ROI in charge. Porsche, within its own house, wants to reduce expenditures by $2.3 billion per year over for four years, the savings already earmarked for improving internal processes like R&D and production. Having Porsche share those gains as well as lead development of platforms, components and future-tech strategies for the sister sports car brands could benefit everyone. In the near-term, the brands have their own plans: Bugatti CEO Stephan Winkelmann is said to want a Chiron Superleggera, a roofless and "completely reskinned" Chiron Aperta, and a track-only Chiron SS. The Superleggera could take the Chiron Sport's and Divo's Jenny Craig routines even further. The Aperta seems a natural successor to the Veyron Grand Sport, a natural evolution of the recently introduced Sky View roof, and a reskin might include numerous Divo cues. It's also said Bugatti's considering "an all-electric high-end model" in conjunction with Porsche, Rimac, and Dallara, but name one supercar or hypercar manufacturer that isn't considering a lightning-fast EV. Lamborghini, deep into work on follow-ups for the Huracan and Aventador, might get a bit of a bump with the new plan. The carbon "monofuselage" for the next V12 flagship is said to be too far developed and too complex to scrap. It puts two electric motors on the front axle, batteries in the middle, and a naturally aspirated V12 with around 770 horsepower plus another e-motor with 402 horsepower in back. The Huracan is said to get a version of the same carbon architecture at the moment, but the corporate reorganization might press pause on it. Automobile says options include continuing the Huracan/ Audi R8 twinning, but that depends on Audi saying "Ja" to a third-gen R8 with Lamborghini bones.

Despite premium carmakers going downmarket, luxury auto sales stick at 10-11%

According to research conducted by global information company IHS Automotive, the leporine birthing of new models by luxury manufacturers over the past six years hasn't increased their market share in the US. Even as car sales reached 15.6 million units, IHS says what's happened instead is that luxury buyers are merely moving from one brand to another, moving from larger luxury vehicles into hot segments like compact luxury crossovers or leaving the market at the same rate as other buyers enter.
Whether broken out by makes or by segment, market share has rollercoastered inside a narrow band from 10.5 to 11.5 percent since "at least" 2008. Closer investigation reveals the shifting boundaries in the aspirational pond, with brands like Mercedes-Benz and Audi gaining territory as Lexus and Lincoln lost it, and Saab and Hummer were buried, dead, under it. One neat note is that Tesla has gone from a share of zip to .12 percent.
The subcompact and compact crossover segments show growth, with those little high-riders jumping from .3 percent to 1.16 percent of overall industry sales. Their rise, though, is concomitant with the decline of four other segments: compact and midsize cars and fullsize cars and SUVs. We think the next few years that will tell if the small-car expansion can overcome the large-car retraction, with a phalanx of smaller offerings like the CLA only recently hitting the market and others like the GLA, Macan and Q1 doing so in the near future.

Next-gen Porsche Panamera loses its buttons

We have our first interior images of the next-generation Porsche Panamera. Caught undergoing testing in what looks like the area around Ann Arbor, MI, Porsche's second-gen sedan ditches the multitude of buttons found on the center stack of today's cars in favor of touch-capacitive controls. The new look works on the interior. It's clean and stylish, and the overall layout is clearly inspired by the Panamera Sport Turismo concept. We're particularly fond of of one of the features absent on the concept car – the wide, high-resolution infotainment screen. Judging by the lack of a dedicated controller on the center stack and the screen's proximity to where the driver's right hand would be, this is almost certainly a touchscreen. According to our spies, the software on that screen will be shared with Bentley, as will the Panamera's underlying platform. The new steering wheel, meanwhile, looks like it's been plucked straight from the 918 Spyder. There's a very visible protrusion at the four-spoke wheel's four o'clock position, and the button layout on the spokes looks identical to the hybrid hypercar. On the 918, this controller manages the hybrid systems, but as our spies claim this is the gas-powered Turbo S model, we aren't really sure what role it will play as we can clearly see drive mode controls on the center console. Speaking of the Sport Turismo, this prototype backs up the argument that the next Panamera will adopt the cleaner look of the 2012 Paris Motor Show concept. Even with the camouflage, the C-pillar and rear quarter window, squared-off trunk aperture, and the four LED accents in the headlights are clearly inspired by the Sport Turismo. However, the concept's most dramatic feature – its strong hatchback profile – doesn't seem to have made the transition into this prototype. We'd expect to see the new Panamera in either Geneva or Paris. The Swiss show is the unlikely choice, though, considering it's just over a month away and Porsche already has another big debut planned. So expect the new Panamera in the City of Light. Sales should begin some time in 2017.