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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Porsche 911 Carrera 4, Alfa Romeo Giulia Quadrifoglio and a chat with Jean Jennings | Autoblog Podcast #626

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer, Associate Editor Byron Hurd and special guest Jean Jennings. The gang kicks off with a discussion about the cars they've been driving — 2020 Porsche 911 Carrera 4, 2020 Alfa Romeo Giulia Quadrifoglio and the 2020 VW Tiguan. They shift gears to talk about the latest news gleaned from a press conference concerning the 2021 Supra, then, they reach into the mailbag to help a listener buy a performance car. Lastly, Greg has a chat with special guest Jean Jennings. Autoblog Podcast #626 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2020 Porsche 911 Carrera 4 2020 Alfa Romeo Giulia Quadrifoglio 2020 Volkswagen Tiguan R-Line 2021 Toyota Supra news Spend My Money Jean Jennings interview Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:

Janis Joplin's psychedelic Porsche nets $1.76M at auction

Even though she famously asked the Lord for a Mercedes-Benz, Janis Joplin loved her 1964 Porsche 356C Cabriolet with its psychedelic mural called History of the Universe. The mind-bending droptop went for an amazing $1.76 million at a recent RM Sotheby's auction in New York City and shattered the original estimate of between $400,000 and $600,000 for the sale. Seven bidders in a fight over the trippy car helped push up the price, and this is now the most ever paid for a 356 at public auction. According to RM Sotheby's listing, Joplin bought the Porsche used in 1968 and quickly gave it to a roadie for her band Big Brother and the Holding Company to create the mural. He covered the entire exterior with a variety of motifs including a landscape across the passenger side, butterfly on the driver's door, a rainbow connecting two faces at the back, and an eye on the front. Joplin proudly drove the convertible regularly until her death at just 27 years old in 1970. After the singer's passing, Joplin's siblings eventually took control of the groovy Porsche but made the odd choice to repaint the car in the original Dolphin Gray. They eventually realized that was an awful idea, and two artists used photos to recreate the mural. The family then loaned the 356 to the Rock and Roll Hall of Fame in Cleveland, OH, in 1995, and this auction was the first time the convertible went up for sale since Joplin bought it. You can get a great look at all the psychedelic details in the gallery above. PSYCHEDELIC JANIS JOPLIN PORSCHE SHATTERS ESTIMATE, BRINGS RECORD $1.76 MILLION IN NEW YORK CITY NEW YORK (December 10, 2015) - Tonight at the RM Sotheby's 'Driven By Disruption' auction in New York City, The Janis Joplin 1964 Porsche 356 C 1600 SC Cabriolet sold for $1,760,000*, well over the pre-sale estimate of $400/600,000. Spurring a spirited bidding contest between collectors in the room and on the phones, seven bidders competed for the iconic daily driver of legendary rocker Janis Joplin. The outstanding sales price represents a new record for any Porsche 356 sold at public auction. Purchased by the Queen of Rock'n'Roll from a used car lot in 1968, Joplin engaged Dave Richards, a friend and roadie with her band, Big Brother and the Holding Company, to customize it with a psychedelic 'History of the Universe' mural, rendering it one of the first true 'art cars' and one of the most famous and important Porsches of all time.