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Porsche, Hyundai invest in WayRay augmented reality for road and track

A number of incipient future technologies such as solid state batteries, Level 5 autonomy, and augmented reality simply await the breakthrough moments that will enable mass-market scalability. The last one of those took another step closer to its breakthrough with news of Porsche leading an $80 million Series C investment round for six-year-old Switzerland-based AR startup WayRay. The German carmaker was joined in the augmented reality play by Hyundai, JVCKENWOOD, China Merchants Capital, a group of sovereign wealth funds, and Alibaba Group, a previous investor. Porsche tied up with WayRay earlier this year on an AR project during Startup Autobahn, a European initiative devoted to automotive innovation. Sounds like the cooperation proved fruitful, with Porsche saying, "Their innovative ideas and products have great potential. We are convinced that on this basis we'll be able to offer our clients customized Porsche solutions," and putting its money where its windshield is. Blue chips have apparently backed the company because its AR solution is better than others out there, being smaller than competitor units, adaptable to any make and model, and usable over a much wider field of view, easing the strain on a driver's eyes. Hyundai said it wants to use the technology in its cars, and for applications beyond vehicles like an entire AR ecosystem incorporating smart buildings and smart cities. On the mundane safety side, the AR system could highlight crosswalks, warning signs, parking spots, construction zones, and provide more precise navigation directions all within the driver's natural line-of-sight. Porsche, unsurprisingly, is thinking about the performance aspects and widening the suite of digital services it can offer to customers. A short video and a series of graphics showed how a potential WayRay system could enhance the driving experience, especially on track. The Porsche driver not only gets an image of the ideal driving line laid down ahead of him, he could get prompts for braking and turning, a "ghost" car acting as rabbit to show him where he gains and loses time, lap times, track position, and more. As much as this kind of feature makes sense for the Porsche brand and the new Cayman GT4 owner working to hook up his personal best at his local track, WayRay's possibilities seem like an even better boon for hypercar buyers.

Noted Porsche collector Magnus Walker learns what a TED Talk is firsthand

Porsche collector Magnus Walker has the name and looks of a Viking, but once he starts talking about his life story and what drives him, he's an absolutely fascinating guy. Walker recently gave a Ted Talk at a Tedx conference at UCLA and claimed he didn't really understand the idea behind the speeches. You would never know it, though. Walker is as gifted a speaker as he is a talented restorer of some seriously cool Porsches.
Walker's talk is titled "Go with Your Gut Feeling," and it amounts to his autobiography. He recounts his birth in England, dropping out of school at 15 and moving to the US at 19. Once in Los Angeles, he started selling second-hand clothes and grew it into a fashion business.
Of course, what makes him interesting to us is his passion for Porsches. He fell in love with them when he saw a white 911 as a child at the Earl's Court Motor Show in England, but Walker waited until the '90s to buy his first one. From there he started racing and eventually restoring them. Since the documentary Urban Outlaw about him was released, Magnus has become famous for the love of the brand.

Sunday Drive: A new Rambo Lambo takes center stage

Surprise! Autoblog readers love fast cars. Doesn't matter what shape; doesn't matter what size. As long as it's got big power, wicked acceleration, and ludicrous speed, you're interested. Take, for instance, the brand-new Lamborghini Urus. It's got a 4.0-liter twin-turbocharged V8 sending 641 horsepower and 627 pound-feet of torque through an 8-speed automatic transmission to all four wheels. It hits 62 miles per hour in 3.6 seconds, and has a top speed of 189.5 mph. Ludicrous speed? Check. And although you'd be hard pressed to draw a line straight back from the upcoming Urus to the old, off-road-ready LM002, at least you can say that Lamborghini does have a history of producing overpowered SUVs. A 5.2-liter V12 engine producing 444 horsepower and borrowed from the Countach certainly qualifies as big power, especially considering this was in the 1980s and '90s. A prime example just sold for nearly half a million bucks. Moving along to more traditional sportscars, we got a sneak peek at the next Porsche 911's interior, thanks to some intrepid spy photographers. And we spy with our little eyes some major changes to the quintessential German sportscar. Finally, we round out this Sunday Drive with two First Drive reports. Both are German, but past that, they couldn't be more different. Either way, ludicrous speed is all but guaranteed by either one. As always, stay tuned to Autoblog for all the latest automotive news that's fit to print. The 2019 Lamborghini Urus, fastest SUV in the world, has landed Rare U.S.-spec 1990 Lamborghini LM002 fetches $467,000 at auction Next Porsche 911 will get a major interior overhaul 2018 Mercedes-Benz S-Class Coupe/Cabriolet Review | Creamy goodness 2018 BMW M5 First Drive Review | Power meets traction