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Porsche gives GT3 owners extra year of warranty, new engines in production April 22

While the auto industry reels from massive recall after massive recall, Porsche has quietly been working on a fix for an issue that's forced owners of the new 911 GT3 to park their track-ready rockets for fear of an engine fire. Thanks to a leaked letter from Porsche to a GT3 owner (which has been certified as real), we now have an idea of just where the German brand is at with the fix.
On April 22, Porsche will begin production of a new batch of GT3 engines for the 785 affected models across the globe. As you'll recall, the original issue rested with a screw joint that could loosen the connecting rod. The new engines have an "optimized piston rod screw connection," that should keep the connecting rod in place. Once technical validations are completed, production will kick off and new powerplants will be shipped around the globe for owners of the troubled cars.
Porsche will hand out a certificate to owners of affected cars once repairs have been completed, as a means of documenting the work. To make up for the trouble, Porsche will be giving owners an extra year on their new-vehicle warranty, while the 911 GT3 concierge will be reaching out to compensate them for having to park their car for so long.

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche forum claims eco-friendly 911 Blu coming to Frankfurt

The fiftieth anniversary of the Porsche 911 has been a nearly year-long affair, with unique tributes and even a special anniversary edition with plenty of retro throwbacks. The party is expected to continue through the end of 2013, and if one 911 enthusiast forum is right, we'll see yet another special edition model near the anniversary of the original car's September 1963 debut, when it arrives at next month's Frankfurt Auto Show.
It's called the 911 Blu, and where the 911 50 Years Edition was more expensive than a 911 Carrera S hardtop, the Blu would be an entry level special edition. That's right, a limited run car that actually slots in at the very bottom of the 911 range. According to Porsche forum 911UK.com, the new car would be priced at 74,600 euros ($98,718 at today's rates) or 64,750 pounds. That undercuts the price of a base 911 in Germany by nearly 16,000 euros and in the UK by nearly 8700 pounds (although to be fair, it's roughly identical to the price of a base 911 C2S in the US).
This 911 will reportedly feature a detuned flat-six with 300 horsepower and 211 pound-feet of torque.