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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Porsche 718 Cayman gets new turbocharged engines

When Porsche revealed the new 718 Boxster, it appeared a matter of time before the Cayman would receive the same treatment. That time has come. The Cayman is like the 718 Boxster, but with a fixed roof, and both models are now aligned under the same number plate. The biggest change over the outgoing Cayman is the arrival of turbocharged power. In place of the 2.7- and 3.4-liter atmospheric boxer sixes in the previous model, the new 718 Cayman offers a choice of turbo fours: a 2.0-liter unit in the base model good for 300 horsepower, and a 2.5 in the S version with 350 hp on tap – just like in the latest Boxster. Smaller, both the new turbo engines bring increases of 25 hp over the naturally aspirated engines they replace. Torque goes up along with it – by 67 pound-feet in the base model to 280, and by 37 lb-ft in the Cayman S to 309. The extra muscle translates to a 0-to-60 time as low as 4.5 seconds for the 718 Cayman, or 4.0 flat for the 718 Cayman S, with top speeds clocked at 170 and 177 miles per hour, respectively. Of course, there's more to the new 718 coupe than what can be found under the engine bay. Porsche has retuned the suspension, tightened the steering rack, widened the rear wheels, and enlarged the brakes. It's all wrapped in new bodywork and operated from a refreshed interior. US deliveries are set to commence in November, with prices starting at $54,950 (including the destination fee) for the base model and $67,350 for the S model. Those are just starting points, with key options like the Sport Chrono pack, torque vectoring, and active suspension promising to inflate those figures as rapidly as the new Cayman will cover ground. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Poised for precision: The new 2017 Porsche 718 Cayman Mid-engine sports coupe with new turbocharged flat-four cylinder engines and enhanced suspension Atlanta, Georgia. Today Porsche announces the new 718 Cayman models. Following the debut of the new 718 Boxster, the new 718 Cayman complements the roadster in the mid-engine model line-up. This third generation of the mid-engine sports coupe has a more striking and athletic appearance, and for the first time, the coupe is priced below the roadster. The new turbocharged flat-four cylinder engines from the 718 Boxster power the 718 Cayman, making the power output identical for both models.

2014 Porsche 911 GT3 and GT3 Cup step out early

Though Porsche won't be feeding us the full 911 enchilada until tomorrow's Geneva-based festivities, we have managed to scare up some official images of the 2014 911 GT3, as well as the all-new 911 GT3 Cup. As Porsche is celebrating 50 years of the 911, we anticipate a good day for great cars.
The new GT3 looks every bit the proper successor to the racy 911 nameplate, with a fixed rear wing large enough to serve cocktails on, a curvaceous body kit and 20-inch wheels that offer a dominating on-road stance. It's a good bet that Porsche will have coaxed something like 450 horsepower from the naturally aspirated, 3.8-liter flat-six engine that hangs over the car's rear axle. A seven-speed manual and Porsche's own PDK transmission are the likely gearbox offerings.
Should the mental quickness and imposing wingery of the standard GT3 not be enough for you, future racecar driver, Porsche is also bringing a GT3 Cup car to Geneva. The German automaker has given just a few scant details about this Cup car - 460 hp on tap, a production run of just 2,400 units - including three images of the kitted out racer. Certainly more and finer details will emerge, when Porsche shines the spotlights on its new 911s tomorrow.