1983 Porsche 928 S Coupe 2-door 4.7l on 2040-cars

Auto blog

Porsche wants a better 'connected car' [UPDATE]

UPDATE: In an earlier version of this story we mistakenly identified Joe Lawrence as the CEO of Porsche Cars North America; Lawrence is in fact the Chief Operating Officer, COO, of PCNA. The text has been changed to reflect this. Porsche is known for great engineering, but it's usually the type that leads to fantastic engines and sublime handling, rather than cutting-edge infotainment systems. The company wants to alter that balance in the future to put a greater emphasis on connectivity in its models. Porsche Cars North America COO Joe Lawrence outlined the brand's goals during a speech at the Bloomberg Innovation Forum in Atlanta, according to Automotive News. "Recognizing the phone is so ubiquitous in every sector, how do we integrate that into driving experience in a way that is safe and enjoyable?" he said. Lawrence suggested the company might be working with Google and Apple on future solutions. Even if Porsche is working on making more tech savvy models, don't expect the company to forget its roots. Brand boss Matthias Muller also broached connectivity during his recent speech at a conference and said the sports car business' customers didn't want "a smartphone on four wheels." He promised investments in research and development to come up with an answer. In the same speech, Muller strongly suggested fully electric Porsche models were on the way and also announced a seventh model line coming in the future. Lawrence reiterated the company's future, as well, in his address. "We will see further electrification of our product line," he said, according to Automotive News. Rumors of Porsche building a Tesla-fighter have been circulating as of late. The vehicle is possibly in the body of the smaller Panamera called the Pajun, and it could offer a 300-mile range with an electric motor at each axle kicking out a reported total of 600 horsepower. Related Video:

Porsche 911 2.7 RS values up by nearly 700% in the last 10 years [w/video]

These days if you have a wad of cash to invest in a classic car, Ferrari seems to be the best option. Hagerty's price index for the Italian supercars was up 43 percent in 2014, and Prancing Horses made up eight of the highest-selling vehicles at auction for the year. However, if you really want to watch your funds grow faster than practically any other legal investment, it might be worth setting your sights north of Maranello to Porsche in Germany. According to research from the Discovery Channel, the 1973 Porsche 911 Carrera 2.7 RS is the quickest-appreciating vehicle in the past decade, at least in the UK. In 2004, prices hovered around 65,000 pounds ($101,350 in current money), but buying one today would set you back over 500,000 pounds ($779,600). Rarer lightweight models go for even more. More than just a solid investment, buyers get what is considered to be the ultimate expression of the early 911. Built as a homologation special for racing, Porsche used the classic tactic of fitting a larger engine to boost power to about 210 horsepower while simultaneously cutting weight. A lower front air dam, extended fenders for wider wheels and ducktail spoiler at the back made sure the grip, aero and styling fit the motorsports attitude. You can get a brief taste of what it's like to drive one of these rare Porsches in the video from The Telegraph below. This one is even for sale, with an ambitious price of around 600,000 pounds ($935,000), and it also features legendary racer Derek Bell's autograph on the ashtray. Hopefully the car's eventual buyer remembers that the RS is a fantastic piece to drive, too, and stretches its legs every once in a while. News Source: The TelegraphImage Credit: The Telegraph Porsche Car Buying Ownership Coupe Performance Classics Videos porsche 911 carrera collector cars classic car values

Porsche's high-tech 'mirror' turns every car into a Macan

Porsche calls it the "Magic Mirror," but it's less a reflective device and more 12 high-def screens that track drivers pulling into the valet area at a mall in Los Angeles. As they pass the screens in their cars, they get to see what they'd look like pulling up in a Macan, Porsche's newest and smallest crossover. It could be considered the experiential evolution of a prior campaign that let people imagine how a Porsche would look in their driveways, an idea that was taken even further by a dealer in Toronto a few years later. Check out the video to see how it was done and how it was received.