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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Magnus Walker soliloquizes in his Porsche 911 at night

Magnus Walker, a prolific Los Angeles clothing designer who has also carved out a respected spot for himself in Porsche world, has had yet another video made about him and his sizable Porsche collection. In this latest video, Hong Kong-based Obscura magazine focuses its video cameras on Walker and his 1971 Porsche 911 track car (yes, the one that appeared on Jay Leno's Garage) as he speeds around Downtown LA and Little Tokyo late at night.
We've heard Walker's story many times before. He's not like the average Porsche owner, perhaps a tad more passionate than most, and he builds 911s like he designs clothes: his way. Sure, we might be a little envious, but can you blame us? View this very slick and entertaining nighttime video entitled Disturbing The Peace below.

Porsche's high-tech 'mirror' turns every car into a Macan

Porsche calls it the "Magic Mirror," but it's less a reflective device and more 12 high-def screens that track drivers pulling into the valet area at a mall in Los Angeles. As they pass the screens in their cars, they get to see what they'd look like pulling up in a Macan, Porsche's newest and smallest crossover. It could be considered the experiential evolution of a prior campaign that let people imagine how a Porsche would look in their driveways, an idea that was taken even further by a dealer in Toronto a few years later. Check out the video to see how it was done and how it was received.