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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Jaguar F-Pace vs. Porsche Macan | Performance luxury crossover comparison

TRANSCRIPT: The luxury performance crossover. 10 years ago, the list of examples was only a few vehicles deep but today it seems like every luxury car company makes at least one of these. This specific example is a 2018 Jaguar F-Pace S and it happens to be Autoblog 's newest long-term test vehicle. And here's the thing: It's really great to drive. Welcome to the Jaguar F-Pace S. Under the hood we have a supercharged 3.0-liter V6 that makes 380 horsepower and 332 pound feet of torque, which pulls the F-Pace from 0 to 60 in just 5.1 seconds. That's a pretty sizable upgrade from the base model's 247 horsepower and 269 pound-feet of torque. The engine is paired to an eight speed automatic transmission that responds pretty quickly to the paddles when in sport mode. There are three driving modes to choose from: You have dynamic, normal and eco. Even though the F-Pace name sounds like the F-Type, aside from the powertrain, they really aren't related. It's named that because it's based on the rear-wheel-drive Jag XF, just like the E-Pace is on the XE and the J-Pace will end up being based off of the XJ. Even though the F-Pace is all-wheel drive compared to the rear-wheel XF, it is a rear-bias system, which means it belongs exactly where we are right now, on twisty, turny back roads. This is a Jaguar, which means it sounds good but it looks even better. In my opinion, this is the best looking SUV on the market today. The Caesium Blue is a new color in the U.S. for this model year and we opted to get the black package, which includes black side vents, a black grill and roof rails. This is a $70,000 luxury crossover and the materials, they're okay. The plastics, I don't know, they kind of feel cheap even with the luxury interior upgrade package. The 10-inch touch screen is pretty big, in a good way. And while the surround sound isn't the best that I've heard, it's perfectly serviceable, especially since all I want to hear is this engine. For $70,000, this is what you get: A beautiful SUV that performs incredibly on the road. But what if you want more? This Macan costs over $96,000, which is almost $30,000 more than the F-Pace S. If you wanted to, you could buy a base Cayenne and a base F-Pace for that kind of money. But with that price comes more power, thanks to this Macan Turbo's performance pack. 60 more horsepower and 90 more pound-feet of torque than the F-Pace S bringing the total to 440 horsepower and 442 pound-feet of torque.