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Porsche wants a better 'connected car' [UPDATE]

UPDATE: In an earlier version of this story we mistakenly identified Joe Lawrence as the CEO of Porsche Cars North America; Lawrence is in fact the Chief Operating Officer, COO, of PCNA. The text has been changed to reflect this. Porsche is known for great engineering, but it's usually the type that leads to fantastic engines and sublime handling, rather than cutting-edge infotainment systems. The company wants to alter that balance in the future to put a greater emphasis on connectivity in its models. Porsche Cars North America COO Joe Lawrence outlined the brand's goals during a speech at the Bloomberg Innovation Forum in Atlanta, according to Automotive News. "Recognizing the phone is so ubiquitous in every sector, how do we integrate that into driving experience in a way that is safe and enjoyable?" he said. Lawrence suggested the company might be working with Google and Apple on future solutions. Even if Porsche is working on making more tech savvy models, don't expect the company to forget its roots. Brand boss Matthias Muller also broached connectivity during his recent speech at a conference and said the sports car business' customers didn't want "a smartphone on four wheels." He promised investments in research and development to come up with an answer. In the same speech, Muller strongly suggested fully electric Porsche models were on the way and also announced a seventh model line coming in the future. Lawrence reiterated the company's future, as well, in his address. "We will see further electrification of our product line," he said, according to Automotive News. Rumors of Porsche building a Tesla-fighter have been circulating as of late. The vehicle is possibly in the body of the smaller Panamera called the Pajun, and it could offer a 300-mile range with an electric motor at each axle kicking out a reported total of 600 horsepower. Related Video:

2016 Porsche 911 GT3 RS prowls into Geneva with biggest NA engine in the 911 range [w/video]

We've been waiting for the debut of this road-going and race-ready Porsche 911 GT3 RS for quite some time now. As is typical for high-profile sports machines, the new 911 has been foreshadowed with spy shots and information leaks aplenty, all pointing to this grand day at Geneva. Here she is. Just a glance at the duct-sliced bodywork and massive rear wing will tell you that this Porsche means business, but let's look at its bona fides. The heart of the matter, under that short rear deck, is the largest-displacement and most powerful naturally aspirated engine in the 911 family, with 500 horsepower and 338 pound-feet of torque developed by the 4.0-liter flat-six. That hoss of an engine is mated to a newly developed version of Porsche's PDK dual-clutch gearbox – with functions such as "paddle neutral" that effectively works like depressing the clutch on a standard manual, and a Pit Speed button for on the track. Working in concert, engine and trans allow the GT3 RS to sprint to 60 miles per hour in 3.1 seconds, hit a quarter mile in 11.2, and lap the Nurburgring Nordschleife in just seven minutes, 20 seconds. (That 'Ring time makes it the fastest current 911 around the benchmark course, and five seconds faster than the current 911 GT3 – so quick.) Weight has been saved via exotic materials; the car sports a magnesium roof and carbon fiber for the trunk and engine lids. Overall the RS is 22 pounds lighter than the GT3, but also boasts a lower center of gravity. As we said at the top, there's a wide, low and aggressive body kit on the GT3 RS, all engineered with racing performance in mind. That huge rear wing is balanced in the front by a deep chin spoiler, and the front wheel arches have been punctuated with vents that help to increase downforce on the front axle. The roll cage is the most obvious interior modification to let one know that this is a racing tool, but Porsche has also slathered the space in Alcantara and installed carbon-fiber bucket seats (based on those found in the 918 Spyder) to drive the point home. The cost of such racing glory will be steep at $175,900 plus a $995 destination charge, but not out of the scope of the current ask for the 911 range, when you consider that a Turbo S runs over $180k. Look for 911 GT3 RS deliveries to start in July of this year in the US, and for track days to be more competitive for the addition. Porsche 911 GT3 RS: the Ultimate 911 for High-Performance Drivers Atlanta.

Hyundai, Porsche top J.D. Power APEAL study

Just as they did in the Initial Quality Study, Porsche and Hyundai have taken the premium and non-premium crown, respectively, for the 2014 J.D. Power APEAL study. This is the tenth consecutive year for that Porsche has been rated the best premium make in the APEAL study, which attempts to figure out how pleased owners are with their purchases. For 2014, it asked 86,000 owners of MY2014 cars to rate their vehicles in 77 different categories 90 days after their initial purchase. The resulting figures were plugged in deliver the APEAL score, which is rated on a 1,000-point scale. The industry average sits at 794 points for 2014, although that's a one-percent decline over last year's rating. In this year's study, premium brands averaged 840 out of 1,000, while non-premium makes average 785. For their part, Porsche netted an impressive 882 points, while Hyundai earned an 804. Interestingly, only four non-premium brands (Hyundai, Ram, Volkswagen and Mini) finished above the industry average for 2014. It's also interesting to see the clear delineation between premium and non-premium brands, with an eight-point gap between the non-premium champ, Hyundai, and the lowest-rated premium brand, Volvo. Porsche and Hyundai weren't the only automakers to take home recognition. Dodge managed to tie Porsche for the most segment awards, with three. The Challenger, Charger and Dart all topped their market. There were a number of two-segment winners, as well, with Audi, Ford, Mercedes-Benz and Nissan capturing a pair of segments each. Scroll down for the full press release from JD Power on this year's winners. Automakers Struggle to Impress Owners with Increased Usefulness of In-Vehicle Technologies And Features on All-New and Redesigned Models Dodge and Porsche Each Receive Three Segment-Level Awards; Audi, Ford, Mercedes-Benz and Nissan Each Receive Two WESTLAKE VILLAGE, Calif.: 23 July 2014 - Although manufacturers are putting more and more technologies and functionality in their new and redesigned models, satisfaction with these features is not significantly higher among owners of those models than among owners of carryover models, according to the J.D. Power 2014 U.S. Automotive Performance, Execution and Layout (APEAL) StudySM released today. The APEAL Study, now in its 19th year, serves as the industry benchmark for new-vehicle appeal. Owners evaluate their vehicle across 77 attributes, which combine into an overall APEAL score that is measured on a 1,000-point scale.