1987 Porsche 924s - Original Owner on 2040-cars

Auto blog

2012 TechArt Porsche 911 is visually dazzling, both inside and out

One way to ensure that your brand-new Porsche 911 (a.k.a. 991) won't look like the one in your neighbor's driveway is to give TechArt a call. The famed German tuner has rolled out its version of the latest Carrera and Carrera S at the Geneva Motor Show and trust us, it won't be mistaken for anything from the factory in Stuttgart.
Up front, TechArt has fitted its own unique two-part spoiler with integrated splitter while more aggressive side skirts adorn the rocker panels. The rear has a new lower diffuser, wrapped around the TechArt exhaust, and a large fixed rear wing (complete with an integrated third brake light). Look more closely to notice the subtle trim panels on the exterior mirrors and front headlights. The wheels are lightweight forged 20- and 21-inch alloys with matching paint on their rims.
Inside the heavily modified cabin are even more drastic enhancements (let's say TechArt has gone over the top). Don't let the aluminum pedals be a distraction as you inspect the black Alcantara and high-grade leather covering nearly every square inch. Flirting with gaudy, the dark upholstery is contrasted by vehicle-color-coordinated stitching and painted trim splashed throughout. However, the icing on the cake is an insanely thick TechArt three-spoke sports steering wheel.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

See what the Chevy C7 ZR1 may be benchmarked against

One of the greatest things every Corvette has had going for it, and also one of the most re-used arguments against it, is its price-to-performance equation - long before the Nissan GT-R became the de facto Porsche 911 comparator the Corvette spent decades as Exhibit A. Depending on which side of the argument you stressed, supporters crowed about how much performance you got for how (comparatively) little, detractors carped on how little you got everywhere else in the bargain.
It appears Chevrolet is working as hard as ever to render the argument meaningless. Spy shooters at KGP captured a convocation of European birds of prey leaving the General Motors test center, and aimed at benchmarking the C7 Corvette ZR1. The road train comprised of two C7 Corvette Stingrays, a 2013 Corvette ZR1, McLaren MP4-12C, Ferrari 458 Italia, Audi R8 V10 Spyder and Porsche 911 Carrera S and it was last seen heading down the same kinked-up back roads used to hone the Corvette Stingray.
The C7-series ZR1 and its possible 700 horsepower are still a ways off. If it really is being positioned to compete with the celestial exotica in the testing group, could it be the first Corvette to regularly be the first answer to the question "Cost no object, which would would you rather have?"