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Porsche expects to hit 200k sales target 3 years early

When Porsche launched the Cayenne, enthusiasts and purists – in between fits of rage – rationalized the SUVs existence by imagining that the money it brought in would guarantee the company's continued ability to produce the many beloved versions of its 911. The same was said when the Panamera arrived, and again when the Macan was unveiled. What probably wasn't imagined when these three more mainstream vehicles joined the Porsche catalog, was how dramatic an impact they'd have on the company's sales figures. The company expects 2015 to be a banner year, as it aims to hit a 200,000-unit sales goal three years ahead of schedule. Porsche sold nearly 190,000 units in 2014, a gain of 17 percent over 2013, while its year-over-year sales for December were up 39 percent. Considering Porsche made these gains before the full impact of the new Macan could be felt, it's no wonder the company is so keen on 2015. Porsche has already moved 45,000 Macans, which would be impressive on its own, were it not for the way the CUV is elevating the brand. According to a report from Reuters, two-thirds of the company's Macan deliveries have been to first-time Porsche customers. Considering these two facts, it will be extremely interesting to see the impact Porsche's newest model has on its sales over a full calendar year.

2014 Porsche Cayman S

Second Fiddle Moves To First Chair
In the interest of full disclosure and a bit of bloodletting, allow me to admit that while I've always coveted the Porsche Boxster and its hard-hatted Cayman cousin, I've never really warmed to them visually. They've always had a certain push-me, pull-you, can't-decide-which-way-they're-going aesthetic that I've never really wrapped my head around. Porsche achieved the same thing with the original 550 Spyder's overturned bathtub bodyshell that would come to inspire the Boxster, but somehow that classic's even more symmetrical nature works for me. Fast-forward to this third generation, and at least for this enthusiast, Porsche's manchild has well and truly come of age as a design.
It's all there - a piercing stare thanks to squircle headlamps inspired by the 918 Spyder hypercar, newfound directional thrust afforded by a longer wheelbase and elongated greenhouse, and muscular rear haunches with a wider stance emphasized by larger side ductwork and snubbed overhangs. The body's teardrop shape terminates with an active spoiler that integrates into a gorgeous arc with the taillamps like a budding ducktail nod to 1973 911 Carrera RS. Despite casting a longer shadow than its predecessor, the 2014 Cayman still looks tidily proportioned, smooth and wieldy, the perfect skipping stone to ricochet down a canyon river road.

Porsche 919 Hybrid collides with 911 at Silverstone

Endurance racing is tough, in part because drivers must share the track with a whole variety of cars traveling at different speeds. That can be especially difficult for the front-running prototypes, which have to keep up the pace while overtaking slower cars. Just ask Brendon Hartley, whose spectacular crash in a Porsche 919 Hybrid while overtaking a 911 thankfully resulted in no injuries. The defending champion was scything his way through lapped back-traffic in the season opener this past weekend for the FIA World Endurance Championship when he apparently miscalculated a passing maneuver while exiting the corner. Hartley was reprimanded for the collision that took both cars out of the race but fortunately left both drivers unscathed. Worse yet was that he and his teammates were on track to win the race, and ended up watching the rest of the race from the pit lane. Instead an Audi R18 crossed the finish line first – but the race win was subsequently handed instead to another Porsche 919 during post-race scrutineering. Audi is appealing the decision, but Hartley and his co-pilots Timo Bernhard and Mark Webber will have some ground to make up if they hope to retain their crown this season. Related Video: News Source: bmwcrash1 via YouTube Motorsports Porsche Videos silverstone fia wec porsche 919 hybrid