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Porsche expects to hit 200k sales target 3 years early

When Porsche launched the Cayenne, enthusiasts and purists – in between fits of rage – rationalized the SUVs existence by imagining that the money it brought in would guarantee the company's continued ability to produce the many beloved versions of its 911. The same was said when the Panamera arrived, and again when the Macan was unveiled. What probably wasn't imagined when these three more mainstream vehicles joined the Porsche catalog, was how dramatic an impact they'd have on the company's sales figures. The company expects 2015 to be a banner year, as it aims to hit a 200,000-unit sales goal three years ahead of schedule. Porsche sold nearly 190,000 units in 2014, a gain of 17 percent over 2013, while its year-over-year sales for December were up 39 percent. Considering Porsche made these gains before the full impact of the new Macan could be felt, it's no wonder the company is so keen on 2015. Porsche has already moved 45,000 Macans, which would be impressive on its own, were it not for the way the CUV is elevating the brand. According to a report from Reuters, two-thirds of the company's Macan deliveries have been to first-time Porsche customers. Considering these two facts, it will be extremely interesting to see the impact Porsche's newest model has on its sales over a full calendar year.

2015 Porsche Macan Turbo

I knew it was a softball question, but I asked it anyway. It's pretty standard for automakers to offer up some examples of competitors when they invite the media to drive a new vehicle for the first time. If not stated outright, it's just as standard for some journalist to query about the competitive set as soon as the Q&A begins. I knew full well that Porsche believes it has a valuable new niche to itself with the 2015 Macan (and especially with the Macan Turbo), but I wanted to hear the answer to the competitor cars question anyway.
Porsche CEO Matthias Müller didn't hesitate for a second to respond. With a half-smirk appropriate to an executive that is about to launch the (very probably) most profitable and best-selling product in his brand's lineup he chuckled, "Of course, I could be arrogant and say this car has no competitors..."
Arrogant? Well, the grinning Müller certainly didn't give off a humble vibe as he proceeded to count down a list of German and British utility vehicles from various classes that are clearly behind the pace of the Macan in either looks, luxury, or sporting prowess - Range Rover Sport, BMW X3 and Mercedes-Benz GLK among them.

Porsche 911 Cabriolet refresh may hide new engine

If we learned nothing else from our recent frolic through Porsche's secret museum, it's that the automaker goes to incredible lengths to disguise future products during initial testing. Just as a number of cars in that Stuttgart bunker hid the true identity of developmental mules (like the Audi-V8-powered 911), such could very well be the case with these spy shots showing what, on the surface, appears to be simply a facelifted 991 911 Cabriolet.
Similar to what we saw last month on a 911 coupe, this Cabriolet has obvious styling modifications made to the front and rear fascias suggesting that the 911's still-fresh appearance is already set to get a few tweaks. The big news here is at the rear of the car. The additional vents on the lower edge of the fascia and the mocked-up vent above the engine leads our spy photographer to believe that a new engine could be tucked under the body work - likely a smaller-displacement, turbocharged flat-six focusing more on improving fuel efficiency and reducing exhaust emissions rather than performance.
We last heard rumblings of such a detuned 911 back in August, but could this be our first look at said new model? Have a look for yourself, and let us know what you think - either about this mule specifically or the idea of a "green" 911, in Comments below.