1975 Porsche 914 on 2040-cars

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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Autoblog Unplugged: 2015 Porsche 911 Targa 4S

The day began cold and clear. It felt like a perfect late autumn afternoon to flog the 2015 Porsche 911 Targa 4S on the backroads west of Detroit. So it seemed, anyway. An impromptu snow squall came out of nowhere, dampening the roads and our spirits, though the latter quickly were lifted as we began putting our German sports car through its paces. Quite simply, the 911 Targa 4S is up for almost everything. The all-wheel-drive system kept us poised and secure – it takes a bit to unsettle this 911 when all four wheels are clawing at the pavement. We still had 400 horsepower on tap, which is a riot to channel via the seamless PDK gearbox in any condition. Yes, this is a Targa, so even in the snow we dropped the top, cranked the seat heaters and had a heck of a good time. It's hard not to when you're motoring in something that starts at more than $120,000. Still, weather in Michigan can throw anyone a curve. We dealt with it, and luckily, you don't have to. In this Autoblog Unplugged you get all the good stuff. The purr and whine of the engine. Up-close shots of the Targa as it tackles the road – and best of all – no talking. Unplugs are all about driving. Thus, we'll shut up. Please enjoy.

Mark Webber hospitalized as Porsche takes first WEC victory, Toyota wins championship [UPDATE]

It was a mixed bag for the Porsche team at the 6 Hours of Sao Paulo this weekend – the last race of its first season in the FIA World Endurance Championship. On the one hand, the German team took its first win since launching its LMP1 effort at the start of this season. On the other, its star driver suffered a massive crash that left him in the hospital. The crash occurred with less than half an hour to go when Mark Webber, who was running sixth in the #20 Porsche 919 Hybrid, lost control at Turn 14 at the Interlagos circuit – the same spot where he crashed his Jaguar F1 car during the 2003 Brazilian Grand Prix – and crashed tail-first into the barrier. Both Webber and Matteo Cressoni (driver of the #90 Ferrari 458 Italia with which Webber collided) were evacuated to the trackside medical center and were then taken to the nearby Hospital Bandeirantes. Both were reportedly conscious throughout but are undergoing further testing, described as being in "satisfactory" condition by the FIA medical official on the scene. The occurrence of the crash so close to the end of the race, and the time it took to clear the wreckage, meant there was not enough time for a restart, so the race was completed under the safety car. But when the field did cross the finish line, it was the #14 Porsche 919 Hybrid driven by Romain Dumas, Neel Jani and Mark Lieb that took the checkered flag – marking the first time that Porsche has won an endurance prototype race since 1989. Of course, that solitary victory was not enough for Porsche to take the title, which went to the Toyota TS 040 driven by former F1 drivers Sebastien Buemi and Anthony Davidson, who finished the race in second place ahead of the Audi R18 E-Tron Quattro driven by the retiring Tom Kristensen and his co-pilots Lucas di Grassi and Loic Duval. Top honors for the season in LMP2 went to Sergey Zlobin for SMP Racing in the Oreca-Nissan, while Ferrari took the GT title. UPDATE: Mark Webber released the following statement on his condition: "I'm quite sore this morning, am pretty bruised and have got a stinking headache. I've got no recollection of the accident or how it happened. The team is looking into the details to find out more.