1974 Porsche 914 on 2040-cars

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1950s car ads are timeless

Usually around the Super Bowl a few great car commercials show up, but for the most part auto ads today pale in comparison to the '1950s and '60s. In an era with a truly viable magazine industry, automakers would take out gorgeous full-page spreads to get the word out about their wares. It was also a time when imports were just hitting the US, and there was a boom in sports cars. Car and Driver has gone for a dig into its advertising archives from when the book was known as Sports Cars Illustrated for a truly great viewing experience. You can imagine a young Don Draper mulling over the copy for these ads, but some of it is laughably quaint today. For example, there's a great image of a driver whipping an Austin-Healey 100 around a track. The italicized red text proudly proclaims, "From 0 to 60 MPH in 10.5 seconds." One of the beautiful parts about these advertisements is that you seldom see photos of the cars. Instead, there are often detailed drawings that slightly distort the vehicles' lines. With this approach, the Porsche 356 ends up looking far more curvaceous than in real life. Plus, the front end of the Chrysler 300 looks large enough to land a helicopter on. The whole thing is worth scrolling through. There are some fascinating glimpses into auto history like an ad for Abarth exhausts before the brand was just known for tuning Fiats. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Chrysler Fiat Porsche Performance Classics porsche 356 abarth

Where to watch and follow the 24 Hours of Le Mans this year

In less than 24 hours the flag will drop on Audi's title defense at the 24 Hours of Le Mans, Toyota's best ever chance to win and Porsche's return to le grand defi. The Le Mans organizers have kept as au courant with broadcast options as they have with power unit technology, so you'll be able to find a place to watch or listen no matter what your preferred method. Friend-of-Autoblog Reilly Brennan has again put together an exhaustive "couch kit" of viewing options, which you can check out at his site. Here's the short list: Le Mans Site Le Mans TV Le Mans Facebook page Le Mans Twitter page FIA WEC Live timing Audi Sport stream Corvette Racing stream Nissan NISMO stream Entry list and grid Spotter's Guide You can watch or listen to the excellent Radio Le Mans, app, Autosport will have hourly updates and a live blog, the ACO has a Le Mans app. Fox will broadcast the event over a combination of Fox Sports 1, 2 and its Fox Sports Go App from 8:30 EST Saturday morning until 9:30 am EST Monday morning. Hit up Reilly Brennan's site for even more options and details like Eurosport and Daily Motion, and good watching – this should be a spectacular race. News Source: Reilly Brennan Motorsports Audi Porsche Toyota

Porsche 918 Spyder configurator goes live

That didn't take long. The debut model of the new Porsche 918 Spyder is still thronged by onlookers at the Frankfurt Motor Show, while the German sports car maker is hard at work putting the first version of the supercar's configuration page online. Considering Porsche configurators are some of our favorite time-wasters of the genre, we expect car-guy productivity to drop by a few percentage points over the rest of the day.
So, the 918 dream-maker doesn't list and prices as yet, and that's too bad. But considering the car is due to start off at $845,000 in the US, chances are good that unless you're reading this from the shallow end of your Uncle Scrooge-spec money pool, the cost of any part of the 918 is academic to you anyway.
To start, Porsche is offering twelve paint colors, three wheel choices and seven two-tone interior treatments. Standard lightweight bucket seats and a set of chairs with "firmer padding" are on offer, too. The options list is mostly populated with interior bits, though many - an anti-reflection interior, fire extinguisher, six-point seatbelts - are racing-oriented or functional. Note that Porsche is also kind enough to offer just one cupholder as an optional extra; the unit is made of aluminum and is detachable so that you won't have to carry the extra weight during racing. Also, Porsche probably puts you on some kind of naughty 'list' if you order one...