1972 Porsche 914 1.7 Targa: Lots Of Extra Parts on 2040-cars

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Petrolicious studies the purity of a Porsche 911 2.7 RS

Water-cooled Porsches are superior to the old, air-cooled models. This really isn't up for debate, despite the mob of Porsche purists, with pitchforks and torches in hand, currently descending on the Autoblog offices. Water-cooled models are more powerful and easier to live with, two factors that make modern Porsches just so darn amazing.
And while we won't hear arguments on anything we've written above, we will say that the old air-cooled models, while not superior, are just, somehow, better. They sound better - a lot better. They're simple, elemental and wildly entertaining things, that just beg for more and more. They rev in a way that forces drivers to work to unlock their power, rather than just push their right foot down. Part of the appeal of air-cooled Porsches, in addition to what we just listed, are the gorgeous cars they're slotted into, like the subject of the latest video from Petrolicious.
Starring a 1973 Porsche 911 Carrera 2.7 RS, this video is a bit shorter than recent ones, but it's no less exciting. This 911, complete with it's sweet-sounding exhaust is the kind of simple, entertaining thing we can watch over and over. Scroll down for the full video.

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Mercedes S63 AMG Coupe vs Porsche Panamera Turbo S in unusual lux showdown

We'll admit it, we're really looking forward to more time with the Mercedes-Benz S-Class Coupe. Compared to other high-dollar luxury coupes - we're looking at you Bentley Continental GT - it's more stylish, easily more affordable, and since it's a Mercedes, lacks the sense of fragility that comes with a more exotic name plate.
Auto Express has taken a whack at reviewing the new two-door S-Class, and for some reason, the British mag is comparing it with a Porsche Panamera. Now, while comparing the looks of an S-Class Coupe and a Panamera is a bit like holding a beauty contest between Kate Upton and Medusa, this isn't as bizarre a pair as you might think, particularly when you opt for the high-dollar S63 AMG Coupe and the Panamera Turbo S.
The two offer similar power outputs from their force-induced V8s - 577 horsepower in the Benz and 570 horsepower in the Porsche - and are even similar in terms of interior and exterior dimensions. The S-Class actually has an extra inch between the axles and is 1.2 inches longer overall (it's also about 300 pounds heavier). In the cabin, the S-Class also has a tiny bit more rear legroom, with 33.4 inches to the Panamera's 33.3.