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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

World's largest toy car collection is in Beirut, and it's remarkable

It's common for auto enthusiasts to have a few miniatures of their favorite cars around their home or office. They provide a respite of happiness knowing that if you can't have the real things, at least you can look at them in miniature. However, Billy Karam of Beirut, Lebanon, has taken collecting toy cars to its extreme. His collection of over 30,000 model cars and 400 dioramas is certified by the Guinness Book of World Records as the world's largest collection of car toys. "You cannot buy the big ones, so you buy a thousand of the small ones instead," says Karam in the video. Karam is a former amateur racing driver with a weakness for all things Porsche, and many of his dioramas depict races that he drove in or attended. Looking at them gives him a chance to relive the experiences again, but unlike a photo or video, they are right there in three dimensions. Scroll down to watch this astounding Cool Hunting video narrated by the collection's captivating owner. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Cool Hunting Video: World's Largest Toy Car Collection from Cool Hunting on Vimeo. News Source: Cool Hunting via VimeoTip: Reilly Toys/Games Porsche Videos Guinness World Records diecast toy car car collection

Chris Harris gets filthy in a WRC-ready Porsche 911 RGT

Last time we rode with Chris Harris we were shotgun in the tan leather seat of his used-yet-immaculate Ferrari FF. This time we're strapped into a black racing bucket of a filthy Porsche 911 rally car, one that led Harris to effuse, "I don't think I've driven a more exciting car this year, hypercars included." The thrills come courtesy of a 997-series Cup Car that's been reworked by Tuthill Porsche to run in the RGT-class rally series that will piggyback on five World Rally Championship and European Rally Championship races this year. It's not quite the Rothmans Dakar monster, but the RGT series gives privateers an affordable way into rallying with cars that look different and are different from one another. This one kept its 3.8-liter, 444-horsepower 997 Cup engine, but the 39-milllimeter restrictor drops that to about 350 hp. Beyond that are a new rollcage, gear ratios, suspension, fuel tank, underfloor protection and just about everything else. Said the man who built it, it cost "a lot, and it's still costing." But Harris says even though you "have to have your wits about you," it's a hoot to drive. And this is one of the few times you'll hear the phrase "What a tool!" used as a compliment. Check it out in the video above. News Source: Chris Harris on Cars via YouTube Motorsports Porsche Coupe Off-Road Vehicles Racing Vehicles Performance Videos fia rally WRC chris harris porsche 997