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Porsche opens new HQ, experience center in Atlanta

Next time you're flying into the Hartsfield-Jackson Atlanta International Airport, keep an eye out for some great architecture with sports car racing around it. Porsche just spent $100 million, its largest investment ever outside of Germany, to open a new Experience Center and headquarters on the Northeast corner of the airport. The 27-acre site is designed for both work and play, and it's a Porsche fan's dream. The high point for drivers is the 1.6-mile Driver Development Track. The course includes six distinct sections, like an off-road course to get muddy and the only Kick Plate in North America to practice hanging the car's tail out. When not speeding around, visitors can check out the brand's classic cars on display and some art inspired by those machines. There's also a conference center and a place for fine dining called Restaurant 356. Porsche expects 30,000 people a year to check out the new site. Porsche Cars North America has been headquartered in Atlanta since 1998. However, the new construction puts many of its divisions under one roof, including the people working in financial services and consulting. Editor-in-Chief Mike Austin is visiting One Porsche Drive right now, and reports that the company is also building an experience center in Los Angeles and a flagship dealer in New York. Porsche is also working on experience centers in Le Mans and Shanghai, with plans to expand into Moscow and Istanbul, as well. Get a good look at the whole site in the gallery above. Related Video: Porsche Opens New $100 Million Experience Center and Headquarters in Atlanta News Release May 7, 2015 No. 55/15 Largest investment for Porsche outside Germany features industry-first facility in North America complete with dynamic track, classic car gallery, restoration center, event space, and fine dining restaurant Atlanta. Porsche Cars North America today officially opened its new $100 million Porsche Experience Center (PEC) and headquarters in Atlanta. The 27-acre complex located at the Northeast corner of Hartsfield-Jackson Atlanta International Airport is the largest investment ever outside Germany for the sports car manufacturer. The industry-first facility is complete with a driver development track, classic car gallery, restoration center, human performance center, driving simulator lab and a fine dining restaurant. A state-of-the-art business center features 13,000 square feet of conference and event space.

Porsche to offer next-gen 911 GT3 with a manual

Porsche may have offended some of the purists among its customer base when it rolled out the current 911 GT3 with only a dual-clutch transmission. But according to Car and Driver, the next GT3 will get a stick again. The development comes as the good folks at Zuffenhausen (and Weissach) attempt to balance the instant-shifting benefits of a DCT with the direct involvement of a conventional manual transmission. On the one hand, Porsche introduced a new seven-speed manual with the 991-generation model. On the other, it didn't offer that manual (or any manual for that matter) on the GT3 or even the more hardcore GT3 RS. In response to customer demand for a more back-to-basics approach, Porsche is preparing to introduce a new variant expected to be called the 911 R, with a manual, no turbos, and skinnier tires for a more linear driving experience. And the Cayman GT4 was launched only with a manual instead of a DCT. "The GT3 is full of systems that make sense on the track, but for the purist, there may be something lost," Porsche GT chief Andreas Preuninger told C/D. "It is our long-term goal to have the customer decide between the two approaches." In addition to the DCT, the current GT3 also features a four-wheel steering system. The shift (so to speak) back to a manual option in the next GT3 will undoubtedly come as a welcome development for those purists offended by the DCT-only option – to say nothing of Porsche's movement towards SUVs, diesels, and hybrids. That manual option may not, however, offer all seven forward cogs available in the stick-shift Carrera. One way or another, though, we don't doubt that most customers would still go for the dual-clutch option over the single on they can actuate themselves. Related Video:

Porsche tipped to reveal purist's 911 R in Geneva

Update: The 911 R dam has broken well ahead of its official reveal at Geneva. Stay tuned for full coverage, but take a look at this image from Twitter user @PistonHeads and let us know what you think in the comments below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The original post continues below. With much of the 911 family going turbo, there's room in the lineup for a purist's Porsche: a naturally-aspirated, rear-drive, manual-only model that'll essentially be a stripped-down GT3. The latest reports indicate that this model, initially expected to be called the 911 GT but now more likely to get the 911 R moniker, will be unveiled in Geneva. It's also tipped to wear skinnier tires that will sacrifice grip for a more linear driving experience, and jettison the big wings in favor of a sleeker, more classic profile. What that all boils down to is a GT3 in its essence, and it will likely pack the non-turbo engine from either the GT3 or GT3 RS (pictured above) – or some version thereof. Recall that both the GT3 and the GT3 RS are PDK-only, although Porsche has decided that the next-generation GT3 should give customers the option of shifting for themselves. According to Motoring.com.au, which recently spoke to 911 product line manager August Achleitner, the purist's 911 will be unveiled at the Geneva Motor Show less than two months from now. "Come to Geneva and you'll find out," said Achleitner "but for now this is all I can talk about." Don't get your hopes up too much, because production is expected to be severely limited, with the entire production run likely to be pre-sold. Related Video: