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Salvage team boards burnt ship Felicity Ace off Azores, towing begins

LISBON — More than a week after a ship packed with around 4,000 vehicles, including Porsches, Audis, Lamborghinis and Bentleys, caught fire in the middle of the Atlantic Ocean, a salvage team managed to board the vessel on Friday and started to tow it to a safe location off the Portuguese Azores archipelago. In a statement, ship manager Mitsui O.S.K. Lines Ltd (MOL) said the Felicity Ace remained stable, and the smoke that for days billowed from the vessel, adrift around 170 km southwest of the Azores, had stopped. The 22 crew members of the Panama-flagged Felicity Ace, which was carrying around 4,000 vehicles including Porsches, Audis and Bentleys from Germany to the United States, were evacuated last Wednesday, the day the fire broke out. Some of the vehicles are electric and their lithium-ion batteries have made the fire very difficult to extinguish, port officials have said. Previous attempts to board the ship to assess its condition and start preparing it for towing had failed due to the fire and rough seas. On Friday, the team was able to board by helicopter and the salvage boat Bear started towing the vessel to a "safe area off Azores," the ship manager said. It was not clear where exactly the vessel was being towed to. It was being escorted by two tug boats and another salvage craft equipped with firefighting gear, MOL said. Related video: Image Credit: Portuguese Navy (Marinha Portuguesa) via Reuters Green Weird Car News Audi Bentley Lamborghini Porsche Electric fire car fire shipping cargo ship

Porsche 911 GT3 Cup ANDIAL Edition First Drive

There is only one Porsche 911 GT3 Cup ANDIAL Edition on the planet, and its owner is standing patiently in the hot pits at Oklahoma's Hallett Motor Racing Circuit, watching attentively as his prized possession circles the challenging road course at speed. I'm the lucky soul strapped firmly in the cockpit of the white-and-blue racecar. The tight carbon-fiber seat is cutting into my hips, the racket from the gearbox is making me deaf and a river of sweat is flowing off the tip my nose – blame the high ambient temperatures combined with the stress of driving someone else's expensive machine on an utterly unfamiliar circuit. But don't expect me to complain, gripe or come into the pits early, as I'm having the time of my life – I've eagerly waited nearly half-a-year for this moment, and short of me blacking out, there's no way I'm cutting it short. It's been said that ANDIAL-prepared cars and engines have claimed victories on every major racetrack in this country. Belting into the driver's seat of an ANDIAL-prepared Porsche fulfills a personal dream that started decades earlier when I thumbtacked a picture of a white Porsche 935 on my dorm room wall, its colorful bodywork stenciled with "ANDIAL" along the bottom of the driver's door. In the 1980s, the name of the privately held racing company was synonymous with Porsche and victory – it's been said that ANDIAL-prepared cars and engines have claimed victories on every major racetrack in this country. As its founders retired and the company focused on smaller specialty projects, ANDIAL's business model changed, but its relationship with Porsche remained strong. In early 2013, it was announced that the Porsche Motorsports North America, Inc. (PMNA) had purchased the brand – yet there was still no word as to how the famed ANDIAL name, an anagram made from the names of the founding members – the late Arnold Wagner (AN), Dieter Inzenhofer (DI) and former PMNA president and current consultant Alwin Springer (AL) would be used. Some answers emerged in February of this year when I received a phone call from Porsche. The company offered to have me to visit ANDIAL's shop in Southern California, which is now operating entirely under the direction of PMNA. Entering one of the shop's bays, I found myself face-to-face with a lightly used 997 GT3 Cup racecar. The vehicle was in the early stages of a complete teardown and rebuild – in preparation for its rollout in traditional red, white and blue ANDIAL livery.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.