Porsche 912, 5 Speed Coupe, Original Colorado Vehicle on 2040-cars

Auto blog

Porsche expects to hit 200k sales target 3 years early

When Porsche launched the Cayenne, enthusiasts and purists – in between fits of rage – rationalized the SUVs existence by imagining that the money it brought in would guarantee the company's continued ability to produce the many beloved versions of its 911. The same was said when the Panamera arrived, and again when the Macan was unveiled. What probably wasn't imagined when these three more mainstream vehicles joined the Porsche catalog, was how dramatic an impact they'd have on the company's sales figures. The company expects 2015 to be a banner year, as it aims to hit a 200,000-unit sales goal three years ahead of schedule. Porsche sold nearly 190,000 units in 2014, a gain of 17 percent over 2013, while its year-over-year sales for December were up 39 percent. Considering Porsche made these gains before the full impact of the new Macan could be felt, it's no wonder the company is so keen on 2015. Porsche has already moved 45,000 Macans, which would be impressive on its own, were it not for the way the CUV is elevating the brand. According to a report from Reuters, two-thirds of the company's Macan deliveries have been to first-time Porsche customers. Considering these two facts, it will be extremely interesting to see the impact Porsche's newest model has on its sales over a full calendar year.

Porsche offers design walkthrough of Panamera Sport Turismo

The Porsche Panamera Sport Turismo was arguably the best concept car of 2012, and Porsche has been building upon that momentum by teasing us with videos of its first-ever station wagon design. After showing us some driving shots of the Sport Turismo, Porsche released a more in-depth and behind-the-scenes look at what it took to take the Panamera shooting brake from a full-scale clay model to the final product we saw on stage at the Paris Motor Show. In the video, Michael Mauer, Porsche style director, and Mitja Borkert, general manager advanced design style, both give a little insight about what went into creating the Sport Turismo Concept.
More than just a station wagon version of the Panamera, the Sport Turismo has a totally distinctive look nose to tail. Some of the key elements the designers touch on in the video include the Porsche-signature raised front fenders, the wide rear shoulders, the front wing inspired by the 918 Spyder, and even some of the car's unique touches, including the headlights and the three-dimensional "Porsche" lettering across the liftgate made from glass. One of the more exciting aspects of the concept - which is sadly just glossed over in the video - is the rear liftgate spoiler that features "variable aerodynamics" that sounds like it acts similar to the retractable spoiler on the current Panamera.
We still don't know if the Panamera Sport Turismo will make it into production, but if you want to see what went into creating this exciting concept car and see the different build phases designers went through to create the Paris show car, check out the video by scrolling below.

KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.