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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Porsche CEO hints at Macan GTS, expects brand sales growth to 200K+

Porsche is expecting big things from its little Macan, with CEO Matthias Mueller announcing that not only is a sportier GTS model being considered, but that the CUV will almost certainly help push Porsche beyond its 200,000-unit-per-year sales goal three years earlier than expected.
"We're transferring the genes of the Porsche brand into a new market segment," Mueller said during a speech to kick off Macan production, according to Automotive News Europe. Macan demand should push the brand past 200,000 sales, Mueller said, confirming what we reported back in August. And if Porsche really has a hit on its hands, it is able to boost production of the sporty crossover beyond its initial capacity of 50,000 units, according to the brand's CEO.
Provided that the Macan is the success Porsche hopes it will be, Mueller hinted that the range could expand beyond the initial Macan S and Macan Turbo. "GTS versions have a tradition at Porsche," Mueller said. "We haven't made a final decision yet regarding the Macan, but I'm sure it makes a lot of sense."

2015 Porsche Panamera S First Drive

Porsche brought the Panamera in for its garage makeover and drove it out looking almost exactly the same. Turns out it was one of those fancy German refreshes where everything happens in places you can't immediately see, as we found recently on the 2015 Volkswagen Jetta TDI. The marquee revision across the lineup is under the hood, where every engine gets, at the very least, more power. Such is the case for the naturally aspirated V6 in the entry models, fitted with an increase of 10 horsepower for a total of 310. The same goes for the naturally-aspirated 4.8-liter V8, which lives only in the Panamera GTS now, and gets 10 more hp for a total of 430. That same V8, twin-turbocharged in the Turbo model, is graced with 20 more ponies for 520 hp. The mightiest marquee revision is saved for the S models, which surrender their use of the 4.8-liter V8 and get a 3.0-liter, all-aluminum, twin-turbocharged V6 in its place. It's a brand-new engine designed in-house and related to the 3.6-liter V6 in the base models, but with new features like a magnesium timing chain cover, variable camshaft timing for the intake and the exhaust valves, and a new fuel- injection system. Putting out 420 hp and 384 pound-feet of torque, it's got 20 more hp and 15 more lb-ft than the V8 it replaces. What's more, torque used to peak from 3,500 to 5,000 rpm, but the new torque curve maintains maximum twist from 1,750 to 5,000 rpm. It is less thirsty as well, posting an estimated fuel economy of 17/27 miles per gallon city/highway, besting the 16/24 city/highway of before. An improved stop-start mechanism contributes to this, as it cuts the engine earlier, and the coasting function benefits from a new disc clutch that can decouple the seven-speed PDK dual-clutch transmission from the driveline. As we wrote in our Panamera S E-Hybrid review, you'd need to be obsessed with the Panamera to notice the sheet metal changes around that engine. It's the perfect car to ask, oh so coyly, "Notice anything different about me?" while you stand there dumbfounded, silently thinking, "No." Here is your cheat sheet: the front and back ends are "tighter," meaning faintly more squared off, the front intakes are larger, the tailgate gets wider rear glass over the same-sized opening, the rear spoiler is wider, and the rear license plate bracket has been mounted lower. But even now that you know what the changes are, odds are still 200-to-1 against you actually noticing.