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Porsche 911 Targa 4 GTS caters to a very specific customer [w/video]

Porsche is happy to cater to some very specific buyer demographics, and the brand's newly unveiled 911 Targa 4 GTS at the 2015 Detroit Auto Show is the perfect example of that tendency. The sports coupe is aimed at the customer who wants open-air driving without a full convertible, all-wheel drive traction and a little extra performance, all wrapped in a sporty package. Launching in the US in late-April, 2015, for $132,800, plus a $995 destination charge, this high-performance Targa benefits from all of the goodies from Porsche's GTS line. That gives it a 3.8-liter flat-six boasting 424 horsepower and 325 pound-feet of twist, and the choice of either a seven-speed PDK or seven-speed manual. The model also gets the Sport Chrono package, PASM, 20-inch wheels and a sport exhaust. Picking the PDK means the Targa 4 GTS can hit a top speed of 188 miles per hour and sprint to 60 mph in 4.1 seconds. Opting for the manual makes the run to 60 take a few more ticks at 4.5 seconds and scarcely cuts the top speed to 187 mph. The Targa 4 GTS is more than just about boosted performance, and shows off some handsome styling tweaks, as well. It wears a modded front bumper with an extra opening to cool the middle radiator. Plus, the wheels are 20-inch units from the 911 Turbo S, and the Bi-Xenon headlights get smoked coverings. Inside, drivers are held firmly in place by Sport Plus seats covered partially in black Alcantara. Porsche apparently sees a hole in its lineup that a higher-performance Targa can fill, and here it is. Look below for a video of intricate top doing its fascinating dance and read the German brand's full press release about the its latest take on the venerable 911. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The new 911 Targa 4 GTS More powerful, dynamic and exquisitely styled To mark the 50th anniversary of the 911 Targa, Porsche is offering this very popular model in the more powerful and dynamic GTS version for the first time. The targa concept of the 911 Targa 4 GTS delivers very safe driving enjoyment with all-wheel drive and a rollover protection bar; it also delivers open-air fun with a targa top that stows fully automatically. Contributing to a boost in dynamic performance are the 430 hp (316 kW) GTS engine together with the standard Sport Chrono package, PASM chassis, 20-inch wheels and a sport exhaust system.

KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.

Mercedes may be working on a new electric car dubbed 'Ecoluxe'

Automobile has a lengthy piece this month on how the four German mass-market luxury manufacturers each plan to go after Tesla with their own electric vehicles. It was written by Georg Kacher, the magazine's European bureau chief, and the English version came a month after he wrote the German-language original for Autobild. Tesla isn't exactly a threat to the Germans, but, according to the report, the Model S is planting the right kinds of seeds in niches that are important to the luxury players. The thinking is that - in addition to needed electric vehicles anyway for stricter US regulations - it's better to start designing the machinery now. The article posited Porsche's attack would rest on the coming Panamera platform, but a big hurdle would be battery placement. Unable to find one large space for a lithium-ion pack, engineers would instead put batteries everywhere they could, for a supposed tally of some "108 battery pouches" throughout the body. A few days after the Automobile piece, however, Porsche publicly said it had no intention of challenging the Model S, because the enthusiastic driving the brand is known for doesn't jive with useful range. In Kacher's retelling, Mercedes' plans are even more ambitious, supposedly taking aim at the Model S and the coming Model X. It would do this with an investment in excess of $2 billion in a program called "Ecoluxe" – Mercedes has no brand division akin to BMW's i and Audi's e-tron. The new brand would create a four-strong family of bespoke electric vehicles: a smaller platform with a wheelbase around 106 inches and a larger one with a wheelbase around 118 inches. In addition, the range would have "provisions for rear-wheel drive, all-wheel drive, and rear-wheel steering." The numbers are impressive: seating for seven in the larger vehicles, both longer than 16 feet, front and rear storage areas, ratings of up to 610 horsepower and production capacity of 80,000 units per year. When would we see such creatures? Perhaps as soon as 2019. We do know that if Tesla can knock the Model X over the outfield fence, automakers are going to have to do something. We don't know what the chances are that Ecoluxe is Mercedes' first move - but such a plan could help explain the weird Mercedes concept spied in October.