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Porsche production will stay in Germany, says sales chief

At Porsche's recent opening of its new North American headquarters in Atlanta, we had a chance to chat with Bernhard Maier, the brand's head of sales and marketing. In our interview Maier opens up about Porsche's global growth, relationship with other Volkswagen Group products, and some of Porsche's future video. Read on for more. Autoblog: You're on a smooth trajectory of increasing sales in the US. Do you think there's an ultimate cap for Porsche in terms of volume? Bernhard Maier: If you look at the last couple of years, we have really seen a rapid growth in US, as we have seen in many other countries as well. Put that in perspective with our strategy for 2018. When we released that in early 2011, we said there are opportunities to grow for the brand in a number of ways. We are growing by entering new markets where we are not yet in, by taking part in the overall development of individual mobility, and in going in new segments where we are not yet in or that we were not yet in, such as the B SUV segment. And the Macan is, I think, a through-and-through success story. Let's take the US. Out of 1,000 inhabitants compare that with 700 cars on the marketplace. If we go to China, there are only 70 cars out of 1,000 inhabitants. So this is a huge potential, which we still have for the entire automotive industry and, again, we are in China now for 14 years. We started off in 2001, selling 226 cars. Last year, we did more than 27,000 units. With the economic recovery of the United States, we saw a tremendous comeback of the entire economy and also for the car industry. We took advantage of that as well in handling new segments like the Macan and in bringing more varieties in our already existing cars, so it gave us the opportunity to grow in America as well. AB: In terms of the portfolio, and speaking of Macan, are there other segments that Porsche will be expanding? Are any segments off limits? BM: We do have the number of ideas I can tell you, but we are not decided on what level [and] we are not talking about them. Let's look at our current model line-up. I think it's the most interesting one we've ever had in the history of the company. We do have a lot of derivatives in the 911 model lineup, we do have some derivatives in the Boxster and Cayman segment. There are some new ideas, which, as I've mentioned already, have not been decided yet. AB: Right. Is there any potential that we'd see something from the group MQB platform?

Another cool projection vid, this time with a Porsche 911

Porsche has become the latest automaker to take advantage of clever projection technology. The automaker worked up a quick presentation for the 2013 911 Carrera 4S to show off a bit of "motionless driving." The display tracks the sports car from production to back-road caning and city-center cruising, displaying a variety of exterior color choices and wheel options without resorting to a two-dimensional video.
This isn't the first time we've seen an automaker use its new product as a projection screen. Subaru, Hyundai, Lamborghini and others have all done the same, and the trick never fails to be visually interesting.
As you may recall, we got to play with the 2013 911 Carrera 4S back in November and found the machine to be a better daily driver than its rear-wheel drive counterpart. You can check out the projection video below.

2017 Porsche Panamera wagon spotted on Nurburgring

Back in February we showed you spy photos of a Porsche Panamera wagon that suggest the body style is slated for production. With the same car (or a nearly identical test mule) now running on the Nurburgring, we're ready to say the Porsche Panamera Sport Turismo is real. The name comes from a concept shown at the 2012 Paris Motor Show. It's not confirmed whether the Sport Turismo badge will be the official name for this model. We've seen spy photos of the standard Panamera hatchback, and both it and the wagon shares similar body panels. Expect to see the new 2017 Porsche Panamera at Paris this year with new or updated V6 and V8 engines as well as a plug-in hybrid option. The new Panamera is based off the MSB platform that Porsche is leading development on. As we reported previously, the next big Porsche could come as a coupe variant as well. Autocar also reports that the MSB platform will underpin future Bentley models, and the next Audi A8 (or A9 coupe) will probably share the same architecture. Before you bemoan the shared platform as some kind of brand dilution, remember that Porsche claims the Macan SUV shares only one-third of its parts with the Audi Q5. That is, the brands in the VW maintain a lot of differentiation despite common underpinnings. Or to put it another way: if you're going to make a knee-jerk complaint about Porsche, keep it to the standard cliches about making too many SUVs or how the Panamera isn't pretty. But to go back to the wagon seen above, at least the boxy tail lends some elegance to the Panamera's generous dimensions. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2017 Porsche Panamera Sport Turismo Wagon Spy Shots View 9 Photos Spy Photos Paris Motor Show Porsche Wagon Luxury porsche panamera sport turismo