1966 Porsche 912 Base 1.6l on 2040-cars

Auto blog

Car companies may need to start curbing model proliferation

Looking at the current automotive landscape, especially from German makers, you quickly get the impression that less definitely isn't more. BMW alone offers its 3 Series platform in practically every segment possible, including the regular sedan and 4 Series Gran Coupe, which would seem to be direct competitors. Porsche might be the winner, though, with 20 different variants of the 911 listed for sale on its US website. However, some of this model madness might be reaching an end as companies begin cutting back spending or shifting money to other priorities.
According to Yahoo Finance, the offerings from the German automakers are up 25 percent over the past three years to over 200 models in Europe. The peak is expected to come around 2018 at 230 separate vehicles, according to consulting company PwC.
Amazingly, BMW, which is among the poster children for this model explosion, might be changing its tune. "I'm sure there will be points in the future where we look at certain cars and say, 'Maybe we need to think differently now,'" said head of sales Ian Robertson in an interview, according to Yahoo Finance. The statement certainly sounds shocking coming from a company rumored to have 23 front-wheel-drive vehicles all using a single platform on the way.

Porsche Fire and Ice is chilling art born of flames

Porsche held a contest inviting ten filmmakers to riff on the tagline for the Panamera, "Thrilling Contradictions," in a 60-second film. The winner was an entry called Fire and Ice by director Ross Cohen, a concept that uses just those two elements in a premise as simple as it is rewarding. For his efforts, Cohen will receive a trip to the Chicago International Film Festival, and you might see the short in the pre-movie advertisements in a theater served by Spotlight Cinema Networks.
Porsche did this kind of thing just two years ago, when it asked filmmakers to illustrate the idea of "Everyday Magic". The winner of that contest, Michael Korbel's It's a Magical Life, followed the journey of a young man to husband and father from the perspective of the trunk of a 911. You'll find that video as well as Fire and Ice below.

2015 Porsche 918 Spyder: Touring the factory

Willy Wonka granted just five lucky Golden Ticket holders access to his incredible chocolate factory, yet we consider ourselves just as fortunate, as Porsche invited us to be among the first of just four American journalists to see behind the closed doors of its 918 Spyder assembly plant in Zuffenhausen, Germany. Of course, there were no Oompa Loompas or flowing chocolate rivers, but the vast white hall tasked with producing only 918 examples of the automaker's limited-production flagship revealed details that make Wonka's Golden Egg sorting room seem rather mundane in comparison. Unlike a traditional automobile manufacturing plant, which often encompass all processes of making a vehicle (e.g., stamping steel panels, welding components and painting), the 918 Spyder is built in an assembly plant. This means that hundreds of already manufactured parts, each crafted by Porsche offsite suppliers, are brought under one roof to be assembled into a perfectly finished product that is much sweeter – and far more expensive – than any candy delicacy. Our tour guide was Michael Drolshagen, Porsche's Director of Production, Logistics and Quality - a walking encyclopedia when it comes to the engineering and assembly of the 918 Spyder. Drolshagen generously offered us unrestricted access to walk among the factory's 110 workers – and a couple-dozen vehicles in process – to photograph everything. This is a story best told with pictures, so we've put together a raft of our best images in a high-resolution gallery and captioned each with a detailed description. If you've still got questions, please voice them in Comments section and we'll do our best to answer.