1966 Porsche 912 on 2040-cars

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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Malaise Era All-Stars

A few weeks ago, we bid a fond happy 40th anniversary to the automotive dark ages of 1973-84 that have come to be known as "The Malaise Era" - the performance ice-age when 160 horsepower was a lot and a 0-60 time of under 10 seconds was remarkable. Like music in the 1980s, everything in automobiledom didn't suck, however. There were a few bright spots. Here are five of our favorites:
1976-79 Porsche 930, aka 911 Turbo Carrera (above)
Photo Credit: Dorotheum

Recharge Wrap-up: Porsche 918 Spyder named Robb Report Car of the Year, cheap E85 in MN

Robb Report has named the Porsche 918 Spyder as its 2015 Car of the Year. The luxury lifestyle publication chose the powerful hybrid for being "the rarest, fastest, quickest, and most groundbreaking production Porsche ever," says Robb Report automotive consultant Robert Ross. About 140 judges were involved in the decision, which was announced at the North American International Auto Show in Detroit this week. Read more at Robb Report. Samsung SDI brought four new batteries to the Detroit Auto Show. One is a 120-Ah battery with a range of over 300 kilometers (186 miles). A second is interoperable between plug-in hybrid and all-electric vehicles. A third is a compact hybrid battery that offers smaller packaging without losing capacity. The fourth is a low-voltage system meant to replace or work alongside lead-acid batteries and improve fuel economy. Read more at The Korea Economic Daily, or in the press release below. A relationship between a Minnesota ethanol producer and retailers means cheap E85 for customers. The DENCO II ethanol plant began blending its own E85 fuel in 2011, and now sells directly to 45 gas stations. DENCO II sets the pricing for the fuel, and has been running a promotion for certain retailers to sell E85 for about a dollar cheaper than E10 gasoline. That promotion includes a Cenex station in Alexandria, MN selling E85 for just 85 cents per gallon. The result has been success for both the producer and gas stations, with customers having more cash to spend on retail goods when they go inside to warm up. Read more at Ethanol Producer Magazine. Samsung SDI, targeting the North American market with automotive batteries and high-tech materials ? Display batteries and materials for automobiles at NAIAS from January 12, 2015 ? Introduce high capacity battery cells providing 300km driving distance per charge ? Present Non-Painting Metallic Material, the winner of SPE Automotive Innovation Award ? Samsung SDI, the world-leading material and energy solution provider introduced automotive batteries and engineering plastic materials targeting the North American market at the Detroit auto show. Samsung SDI showed off automotive batteries for electric vehicles as well as advanced materials for the interiors and exteriors of conventional vehicles at the 2015 North American International Auto Show.