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Porsche prioritizes 200,000-unit sales target over exclusivity [w/poll]

Would a Porsche still be a Porsche if it weren't as exclusive? That's the question which industry pundits are asking - and customers may soon as well - as the German automaker emerges from the fringe in pursuit of larger volumes.
A dozen years ago Porsche was barely selling over 50,000 units per annum. In a sales surge that has gathered pace as fast as a 911 Turbo, however, it was already hovering around the 100,000-unit mark a few years later. Last year it sold over 160,000, and has targeted 200,000 units by 2018. But it may not even take that long.
Automotive News reports that Porsche has advanced its targets to reach for 200,000 units by the end of this year or the next. The bump in sales would be driven particularly by the introduction of the new Macan, of which it aims to sell 50,000 units annually, starting next year. The Cayenne currently stands far and away as its most successful model. The 911 and Panamera have swapped second place a few times over the past five years, followed by the Boxster and Cayman.

Porsche to replace chassis components in 918 Spyders

The entire production run of the Porsche 918 Spyder is completely sold out, but 205 of them need to make a trip to the dealer for a repair estimated to take about two days. According to Porsche, it found quality problems with unspecified "chassis components" on the hybrid supercar and has instituted a plan to fix them as a precautionary measure. There were no reported breakages of these parts or complaints from customers. The German automaker already contacted all of the affected owners directly to have the 918s repaired in 2015. When reached for comment, Porsche Director of Corporate Communications Achim Schneider told Autoblog via email that "due to the supplier relationship we did not announce further details regarding the components so far." He also said that 43 vehicles are affected in North America, which includes the US and Canada. The 918 Spyder was affected by a small recall in the US earlier this year when Porsche found that the rear-axle control arms could potentially break. The campaign covered only five cars, though. Porsche replaces chassis components in 205 vehicles worldwide Atlanta. As a precautionary measure, Porsche will replace chassis components in 205 vehicles of the 918 Spyder model worldwide. The reason for this is that for vehicles that were manufactured in a certain time period defective parts were used from a delivery batch, whose functionality cannot be permanently guaranteed. No complaints have been made known (such as a break of a component) from customers up till now. The problem was identified during in-house quality inspections and remedied immediately. The owners of the vehicles, which could be exactly traced, were contacted directly by their competent Porsche representatives. The workshop visit, which will take place by appointment at the onset of 2015, takes about two days to complete at no charge. Featured Gallery 2015 Porsche 918 Spyder: First Drive View 51 Photos News Source: PorscheImage Credit: Copyright 2014 Michael Harley / AOL, Porsche Green Recalls Porsche Hybrid Supercars porsche 918 spyder porsche 918

Despite premium carmakers going downmarket, luxury auto sales stick at 10-11%

According to research conducted by global information company IHS Automotive, the leporine birthing of new models by luxury manufacturers over the past six years hasn't increased their market share in the US. Even as car sales reached 15.6 million units, IHS says what's happened instead is that luxury buyers are merely moving from one brand to another, moving from larger luxury vehicles into hot segments like compact luxury crossovers or leaving the market at the same rate as other buyers enter.
Whether broken out by makes or by segment, market share has rollercoastered inside a narrow band from 10.5 to 11.5 percent since "at least" 2008. Closer investigation reveals the shifting boundaries in the aspirational pond, with brands like Mercedes-Benz and Audi gaining territory as Lexus and Lincoln lost it, and Saab and Hummer were buried, dead, under it. One neat note is that Tesla has gone from a share of zip to .12 percent.
The subcompact and compact crossover segments show growth, with those little high-riders jumping from .3 percent to 1.16 percent of overall industry sales. Their rise, though, is concomitant with the decline of four other segments: compact and midsize cars and fullsize cars and SUVs. We think the next few years that will tell if the small-car expansion can overcome the large-car retraction, with a phalanx of smaller offerings like the CLA only recently hitting the market and others like the GLA, Macan and Q1 doing so in the near future.