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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

McQueen's Porsche 917 from Le Mans races to the auction block

Steve McQueen may have been the headline actor of the motorsport cult classic film Le Mans, but we all know who the real star was. Or rather, what: the Porsche 917. More specifically, it was the Gulf-liveried #22 - not McQueen's #21 - that won the race, making it one of the most iconic cars ever to drive across the silver screen. And now it's going up for auction.
This 1969 Porsche 917K, chassis 917-024, has a storied history both on and off the screen, even if it didn't win any (off-screen) races of note. This example was the first 917 to be campaigned in an actual race when Porsche handed it to Jo Siffert to drive against the Ferrari 312P and Ford GT40 at the Spa-Francorchamps 1000 Km race in 1969. Siffert found the early example too unstable and ultimately drove an earlier 908 to the checkered flag, but after 917-024 set the fastest time at the following year's Le Mans test day, Siffert acquired it outright.
The Swiss racing driver loaned the car to Solar Productions for use in the film, after which it returned to Siffert's collection until he was killed in an F1 exposition race at Brands Hatch in 1971. In a testament to how much he loved the car, it was 917-024 that lead the funeral procession. The car subsequently fell off the radar until it resurfaced in 2001 as one of the greatest barn finds of the new millennium. Now fully restored and resplendent in its original baby blue and orange, 917-024 is headed to the auction block at Pebble Beach where you can be sure that Gooding & Company will bring in a suitably high price for arguably the most iconic example of one of the most iconic Porsches of all time.

Porsche teams with Delta airlines to woo VIP passengers

The next time you're waiting for a flight at Hartsfield-Jackson Atlanta International Airport, see if you can spot a Porsche Cayenne or Panamera zipping between aircraft on the busy tarmac. The high-performance German vehicles aren't there practicing for an upcoming autocross; they are tasked with whisking some of the airline's most important customers between flights so they can keep their busy schedules intact.
Launched nearly two years ago, the program has proven popular with the automaker, airline and passengers as all benefit from the unique arrangement. Atlanta-based Porsche is able to showcase its cars to Delta's frequent-flying Medallion members, the airline is recognized for providing unusual perks to its high-value customers and those fortunate enough to be surprised with a quick lift are able to make connections without a stressful run through the terminal. Based on its success, the airline is rolling our similar programs in New York, Los Angeles and Minneapolis this month.
And don't think Porsche is the only automaker working with an airline to entice its frequent flyers. Mercedes-Benz ran a program over the summer that offered purchasing and leasing incentives to MileagePlus Premier members of United Airlines, and the two are currently shuttling top fliers around Houston's George Bush Intercontinental Airport in the automaker's S-Class and GL-Class models.