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Porsche has doubled US sales to women [w/videos]
Wed, 21 Aug 2013Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.
Ferrari 458 Speciale vs Porsche 911 GT3 shows what Chris Harris does best
Thu, Nov 27 2014After a brief trip behind a pay wall, British auto journalist Chris Harris is back posting videos for free online, and shorts like this one are the perfect example of why his return is so welcome. Showing up at the damp Anglesey Circuit on the Welsh coast with the Ferrari 458 Speciale and Porsche 911 GT3, Harris ostensibly aims to find the better model. However, the final result really succeeds in showcasing the fun to be had behind the wheels of both supercars, particularly when initiating huge slides around the track. As Harris presents it, the vehicles get through the circuit in somewhat different ways The Ferrari is brash and "feels alive," as he puts it as it screams around the track. Alternatively, the Porsche is a bit more restrained, while still being able to show some emotion. In the end, it comes down to trying to get a controlled lap around Anglesey from this duo, but it's pretty clear that the times don't tell the whole story. If you're in the mood to watch two of the world's premiere supercars wag their tails in the wet, then this video cannot be missed.
McLaren P1 vs Porsche 918 vs Ducati 1199 Superleggera in epic standing-mile drag race
Fri, 10 Oct 2014We live in a high-tech supercar renaissance, with the Porsche 918 Spyder, McLaren P1 and Ferrari LaFerrari all duking it out for performance supremacy. All three members of this power trio place the engine behind the driver and use some kind of hybrid assist. However, each one finds a slightly different way to make that setup work. While all of the tech is insanely cool, let's just admit that we are all really wondering which one is the quickest and which is the fastest. Autocar aims to find out in a new video pitting two of them against a surprise challenger in the standing mile.
Unfortunately, the race is missing the Ferrari, despite Autocar's best efforts. So instead, it has another limited-edition, high-performance vehicle from Italy in the form of the Ducati 1199 Superleggera. The bike has just two cylinders, but at 1.2-liters of displacement, it makes over 200 horsepower, and all that gumption is packaged into a magnesium monocoque body with carbon fiber bodywork to keep weight low. Granted, the cycle is going up against the 875-hp Porsche and 903-hp McLaren, but traction, aerodynamics and gearing all play a part in this fascinating video.
There's no sense in ruining the winner before watching, but Autocar teases that the finish is one of its closest drag races ever. Check out the video to find out just what that means.