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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche considering X6-style Cayenne coupe

It was practically unthinkable when Porsche introduced the Cayenne in 2002. An SUV... from Porsche? Purists balked, but customers flocked, and the Cayenne propelled the its holding company into such profitability that it practically took over the entire Volkswagen Group. It's now been twelve years since the original Cayenne arrived as the first production Porsche with more than two doors, and Zuffenhausen has since followed up with the Panamera, the Macan and the second-generation Cayenne. But it isn't about to stop there.
The latest intel coming in from overseas suggests that Porsche is in the advanced stages of designing a slant-back, five-door Cayenne coupe to take on the likes of the BMW X6 and upcoming Mercedes-Benz MLC. Though the business case (however solid BMW may have already demonstrated it to be) is still being considered, if approved it would join the upcoming third-generation Cayenne on the production line in Leipzig as early as 2018 - a year after the new Cayenne itself is expected to arrive.
The Cayenne coupe would share much with the more conventional MkIII Cayenne (and for that matter the next Audi Q7 and VW Touareg as well as the Lamborghini Urus and Bentley Falcon) but differentiate itself with a more stylish (if less practical) roofline and an altogether sportier attitude. Autocar reports that the design calls for tauter sheetmetal and sportier cabin inspired by the 918 Spyder. Pricing would be positioned a good 15-20 percent higher than the regular Cayenne, and the "coupe" version would likely be offered with most, if not all of the engines available in the conventional version - including gasoline, diesel, turbo and possibly even hybrid options ranging all the way up to the 550-horsepower Turbo S.

Watch a Cayenne Turbo S, Range Rover SVR, and Cherokee SRT drag race

We live in a weird world where high-performance SUVs could win a 60-mile-per-hour sprint against sports cars from just a few years ago. Here, Top Gear sets up a three-way drag race against the Porsche Cayenne Turbo S, Land Rover Range Rover Sport SVR, and Jeep Grand Cherokee SRT, and the results show just how quickly these high-riding models can cross the quarter mile. The Cherokee SRT is the patriotic choice among the three, but it's down on power in this fight. Meanwhile, the Range Rover's menacing growl sounds the best, and the Cayenne Turbo S has the most horsepower. You'll have to watch the video to see which SUV will win this battle. Related Video: