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Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.

2014 Porsche 911 GT3 [w/video]

The Bearable Lightness Of Being
Start with a standard Porsche 911 Carrera and its 350-horsepower, 3.6-liter flat six-cylinder engine. Bore a crepe-thin slice of aluminum from each cylinder to get to 3.8 liters, add a wider track out back and two extra exhaust pipes and voila, you can append an S to the Carrera's name. Hang two sets of wet, multi-disc clutches along its spine and you can make that a 4, or a 4S. Bolt on two forced-induction compressors and piping, add two fender vents and comically wide rear tires and you've redeemed your ticket to a Turbo. Increase the boost pressure and swell the corral to 560 horses and you have the Turbo S, which is the Virginia Slims of the 911 line-up because it's come a long way, baby.
Or you can go in a different direction. At that second stop, grab the 3.8-liter and cart it over to the engineers at Porsche's development center in Weissach, Germany. If racing were meat, they would be among the alpha carnivores. The baseboards in their homes are probably painted with miniature billboards for motor oil and vintage cigarettes along the straights, red-and-white stripes around every corner.

Porsche 944 Turbo jumps in the MotorWeek wayback machine

While there's no shortage of five- or ten-minute time wasters on the Internet, we humbly submit MotorWeek's awesome series of retro reviews as the best way to take up a short break. This time around, we have a classic Porsche from the 1980s, with John Davis reviewing the 944 Turbo. With a whopping 247 horsepower, the 944 Turbo still represents something of a performer even today, with Davis and Company recording a solid 5.7-second sprint to 60. While it might hold its own against today's hot hatchbacks, it's clear that today's vehicles have come a very long way in terms of interior equipment. Among the things MotorWeek highlights that seem weirdly out of place today include the passenger front airbag and, among the variety of old fashioned controls scattered throughout he cabin, the hilarious equalizer controls for the 10-speaker Blaupunkt stereo.